Regional Sales Manager

7 days ago

Bengaluru, Karnataka, India LOYKA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Overview

At Loyka (August Assortments Pvt. Ltd.), we take immense pride in delivering premium indulgence through our high-quality confectionery portfolio. Renowned for our gourmet cookies and chocolates crafted with the finest ingredients, Loyka has established itself as a distinguished brand in both the Indian and international markets.

Our focus on excellence and innovation enables us to create memorable gifting experiences for corporate and institutional clients.

Position Overview

The
Regional Sales Manager (RSM)
will lead corporate gifting, modern trade, and institutional sales initiatives within the Bangalore region. This role requires strong relationship-building abilities, strategic sales planning, and a proven track record in driving revenue growth. The RSM will collaborate closely with senior leadership and cross-functional teams to strengthen Loyka's presence in key corporate and retail segments.

Key Responsibilities
1. Client Relationship Management

  • Build and nurture strong, long-term relationships with key corporate and institutional clients.
  • Understand client requirements, seasonal demand cycles, and gifting preferences to deliver tailored solutions.
  • Act as the primary liaison for major accounts, ensuring exceptional client satisfaction.

2. Sales & Business Development

  • Develop and execute regional sales strategies to achieve business targets.
  • Identify and acquire new corporate, institutional, and modern trade clients.
  • Deliver persuasive product presentations, proposals, and sales pitches.
  • Lead negotiations and close high-value deals while maintaining profit margins.

3. Modern Trade & Institutional Sales Management

  • Manage and expand relationships with modern trade channels, distributors, and retail partners.
  • Increase product visibility, placement, and performance across MT outlets.
  • Execute promotions, sampling initiatives, and visibility plans to strengthen brand presence.

4. Marketing & Promotion

  • Work with the marketing team to develop and implement campaigns targeted at large enterprises.
  • Represent Loyka at trade shows, industry events, and networking forums in the region.
  • Enhance brand awareness and reinforce Loyka's position in the corporate gifting industry.

5. Reporting & Analysis

  • Monitor sales achievements, pipeline status, and regional KPIs; prepare monthly and quarterly reports.
  • Analyze customer insights, market trends, and competitor activities to guide strategic decisions.
  • Provide data-driven recommendations to improve products, pricing, and customer experiences.

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Minimum 8
    years of experience
    in corporate gifting, modern trade, institutional sales, FMCG, or related categories.
  • Strong understanding of the corporate gifting landscape and emerging industry trends.
  • Excellent communication, presentation, and negotiation skills.
  • Proven record of consistently meeting or exceeding sales targets.
  • Ability to manage multiple priorities and work under deadlines.
  • Proficiency in MS Office and CRM platforms.

Preferred Skills

  • Creative thinker with strong attention to detail, especially for gifting concepts and product bundling.
  • Strong strategic thinking and ability to identify new business avenues.
  • Experience in FMCG, confectionery, retail, or e-commerce is a plus.
  • Exceptional relationship-building and client-handling capabilities.

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