Area Distribution Executive
2 weeks ago
Job Description :
Market Development
- Planning and strategizing for defined geography for short term (1 year) as well as
- long term (5 year)
- Identify new distributors to expand the overall sustainable sale potential in the area and increase participation.
- Ensuring quality of market coverage through distribution network
- Ensure stock availability, visibility and ensure implementation of consumer promotion plans
- Develop and ensure implementation of Distribution plan across distributor territories
- Ensure optimal stocking levels and high billing efficiency for all distributors
- Influencing and motivating distribution teams in achieving company goals
- Collect reliable information about business ecosystem/customer/area/
- competition for market mapping and sensitize the management.
Revenue Responsibility
- Delivering on value and volume for geography
- Prepare plan to achieve the assigned business objectives for the depot on a monthly level and work towards achievement of targets as per budget
- Assist distributors in achieving their overall sales target through regular visits, scheme communication and timely service.
- Ensure the growth of core products along with new and focused products
- Channel Management
- Implement channel initiatives schemes and ensure control measures
- Track and solve distributor and dealer queries timely to maintain productive relationship
- Assist distributors in providing solution to the dealers as well as end consumers for any complaints or queries
- Ensure availability of material, services and promotional tools to the distributors through co-ordination with other functions
- Implement marketing plans, new launches, promotion, pricing, product mix & distribution policies of the organization.
- Investigate and resolve dealer level complaints within the defined timelines
Commercial Responsibility
- Control entire accounting and audit related queries
- Collecting receivables are per organizations norms and review of credit worthiness of business associates and timely review of the same.
Influencer Management
- Drive influencer loyalty programs as per the policies of the organization. Ensure extension of benefits to influencers as per the defined loyalty program structure
- Rapport building with key influencers/stakeholders, viz: painters, contractors, builders, key accounts, interior designers, architects, etc.
Leading, Reporting and Integration
- Leading a team of sales representatives to ensure achievement of business objectives. Motivating, guiding & coaching the direct reportees to build a high performance team
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