Leads Management

3 days ago

Bengaluru, Karnataka, India Aptita Full time

Position: Marketing Automation Leads Management – Associate\ Sr. Associate

Industry: Finance, Digital

Location: Bengaluru

Shift Time: 6PM to 2.45PM

Marketing Automation Leads Management – Associate\ Sr. Associate

Job Description

  • Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
  • Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
  • Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.
  • Assess and recommend methods to optimize and streamline the lead process.
  • Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
  • Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
  • Leverage marketing automation, and other tools as needed to execute and track the success of programs.
  • Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
  • Collaborate with marketing & sales to understand when a lead is sales 'ready' based on scoring demographic & behavioral factors.
  • Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
  • Determines and assigns sales qualified leads to the appropriate sales person.
  • Assign other inquiries to appropriate department, or address feedback directly.

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