Ferns N Petals- General Manager- Business development(Decor sales)

13 hours ago

Gurgaon, Haryana, India Nexthire Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Job Title: General Manager – Business Development (Decor Sales)

Location: Gurgaon
Industry: Gifting, Events & Decor
Experience: 10+ years in B2B/B2C Sales, preferably in Events, Weddings, or Luxury Decor

Company Overview:

Ferns N Petals (FNP) is India's largest flower and gifting brand, with a diverse portfolio spanning floral arrangements, event and wedding décor, gifting solutions, and more. With over 400+ outlets across the globe and a robust online presence, FNP continues to expand into luxury decor and event segments.

Role Summary:

We are looking for a seasoned and dynamic General Manager – Business Development (Decor Sales) to drive the growth of our event and wedding decor vertical. The candidate will be responsible for building key client relationships, expanding business in corporate and luxury segments, and leading a high-performing sales team.

Key Responsibilities:
  • Drive sales for the decor/events vertical with focus on weddings, corporate events, luxury gatherings, and social occasions.
  • Identify and develop new business opportunities through partnerships, referrals, and direct outreach.
  • Lead the end-to-end sales cycle: pitching, pricing, negotiations, closing, and relationship management.
  • Collaborate with design and production teams to deliver tailored decor solutions to clients.
  • Lead and manage a team of business development executives and coordinators.
  • Monitor market trends and competitors, and develop strategies to maintain competitive edge.
  • Achieve monthly, quarterly, and annual sales targets and provide regular reports to senior management.
  • Represent FNP at industry events, exhibitions, and client meetings.
  • Ensure exceptional client experience and manage repeat and referral business effectively.
Required Skills & Qualifications:
  • Minimum 10 years of sales experience, with at least 3–5 years in the event/wedding decor industry.
  • Proven track record in B2B and B2C business development and key account management.
  • Excellent communication, presentation, and negotiation skills.
  • Strong network in event management, hospitality, or luxury lifestyle industries.
  • Team leadership experience with a strategic and target-oriented mindset.
  • Willingness to travel as needed.


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