Manager - Social Communities

2 days ago

Gurgaon, Haryana, India IndiGo (InterGlobe Aviation Ltd) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview
The Manager - Social Communities will be responsible for strategizing, managing, and growing internal social communities on Viva Engage. This role will drive platform engagement, adoption, and meaningful conversations through strategic content planning, community activation, and analytics-driven decision-making.

Key Responsibilities

  • Community Strategy & Management
  • Develop and execute a community engagement strategy aligned with organizational culture and goals
  • Own the lifecycle of internal communities - from launch to maturity - ensuring relevance and vibrancy
  • Act as the community steward, moderating discussions, encouraging participation, and maintaining a safe, inclusive environment
  • Content Strategy & Execution

  • Design and implement a dual-layered content strategy:

  • Strategic Content: Campaigns aligned with organizational priorities (eg DEI, leadership development, culture)

  • Topical Content: Timely, relevant posts tied to current events, internal milestones, or trending themes

  • Collaborate with internal stakeholders (HR, Digital, IFS, AOCS, etc) to source and co-create content

  • Maintain a content calendar with a mix of formats - posts, polls, videos, infographics, and stories
  • Engagement & Activation

  • Plan and execute quantifiable engagement activities:

  • Monthly challenges, contests, polls, and quizzes

  • Live AMAs (Ask Me Anything), spotlight interviews, and community shoutouts

  • Recognition campaigns (e.g., "Manager of the Month", "Women Who Inspire")

  • Drive qualitative engagement:

  • Facilitate peer-to-peer storytelling and experience sharing

  • Encourage user-generated content and organic conversations

  • Create psychologically safe spaces for dialogue and feedback

  • Analytics & Reporting

  • Track and analyze community metrics: reach, engagement rate, active users, content performance
  • Generate monthly dashboards and insights to inform strategy and demonstrate impact
  • Use data to identify content gaps, audience preferences, and opportunities for improvement
  • Platform Adoption & Advocacy
  • Champion Viva Engage as a key internal communication and engagement tool
  • Conduct onboarding sessions, tutorials, and best practice workshops for new users
  • Build a network of community champions across departments to amplify reach

Key Requirements

  • Proven experience (10–12 years) in managing large-scale social platforms or internal communities
  • Strong understanding of content strategy, digital engagement, and community dynamics
  • Excellent communication, storytelling, and stakeholder management skills
  • Analytical mindset with experience in using engagement metrics to drive decisions
  • Familiarity with Viva Engage or similar enterprise social platforms is a plus
  • Postgraduate (preferably in Communications, Marketing, HR, or related fields)

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