
Assistant Manager – Branding
1 day ago
Work Location - Kakkanad, Ernakulam
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- Develop and execute brand strategies across PAN India, ensuring effective sales and marketing collaboration.
- Manage trade marketing plans, including budget management, market research, analysis, and campaign execution.
- Oversee ATL activities (BTL) to drive business growth through innovative marketing communication initiatives.
- Conduct regular market research to identify trends, opportunities, and challenges; analyze data to inform strategic decisions.
- Ensure seamless integration of all marketing efforts to achieve optimal results.
- · Oversee visual merchandising for an elevated product presentation and customer experience.
· Develop and implement retail branding strategies for a consistent brand image across all our channels.
· Identify new marketing opportunities/tools that can help the brand to move forward in the target market.
· Conduct comprehensive research and analysis to gain insight on customer behaviour, preferences, purchases etc and integrating these insights into marketing plans.
· Coordinate with the sales team and other stakeholders to deliver their requirements timely and aligning with the brand.
· Assist in developing brand strategy and actively contribute towards the execution of brand strategy.
· Responsible execution of BTL & ATL activities
· Plan creatively and strategically for media shoot and campaigns
· Coordinate for various art work for sales promotions, campaigns and packing materials
· Plan and execute brand strategies within the agreed upon budgets and plan for budgetary controls.
· Coordinate with ad agencies and consultants and ensure the timely completion of work.
· Periodical review of cost benefit analysis of various marketing initiatives.
Job Type: Full-time
Pay: ₹500, ₹1,000,000.00 per year
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