1862 - Branded Content | Jr. Associate

About OML:

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India's independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

Responsibilities:

• Assist in developing and executing digital & influencer first marketing strategies and campaigns across social media platforms
• Assist in identifying and building relationships with prominent influencers and content creators across YouTube and Instagram
• Brainstorming new, creative approaches to influencer campaigns
• Assist in conceptualizing and sourcing content ideas from creators and influencers
• Liaising with the talent managers to create, coordinate and execute content marketing strategies across different channels
• Liaising with media and analytics and production teams to execute campaigns with team's guidance
• Assist in preparing pitch presentations & budget sheets
• Research on-going consumer trends, competitors, target audience & brands

Candidate Requirements:

• Adequate exposure to the Digital universe across platforms & formats
• Should consume content on a daily basis
• Interest in creator/ influencer focussed marketing
• Keep abreast of emerging social media trends and influencers/ creators across social media platforms
• Should know how to use Powerpoint and Excel sheets well
• Should be able to handle multiple campaigns/creators/brands with ease
• Effective time management skills - should be able to manage their time well
• Good written, presentation & communication skills
• Quick and enthusiastic learner

Min Educational Qualification - Graduate

Background - Preferably Mass Media, Advertising, Marketing & Art/Culture

Work Experience - 6 months- 1 year

Experience/Exposure Areas - In the field of or related to Digital Marketing, Social Media Marketing/ Advertising, Content Marketing, Advertising/Marketing, Film/creative/media production, Creative/brand strategy

Our values:

• We build opportunities for our artists, brands and fans; and it's important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• 'It's not my job' is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible

Thank you

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.