Sr. Associate | Branded Content | 1862

About OML Only Much Louder Entertainment is a market-leading full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television digital content fan experiences branded entertainment and in the artist-creators community Celebrated for creating India s first multi-genre music festival the NH7 Weekender Only Much Louder has built India s independent music and comedy scene from the ground-up They won the first-ever Branded Content and Entertainment Cannes Lion for Dewarists and have been the first homegrown content business to have a strong footprint in over 22 countries Today Only Much Louder businesses include - Artist Management Representing the best talent in the country including comedians actors chefs hosts writers directors creators illusionists and more Content Studio Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials across Amazon Prime Netflix MTV Disney Hotstar and more Branded Content With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder Netflix OPPO India Amazon Tira Beauty Canva India and more 1862 A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia Poland Nigeria and Japan GCN The full-service strategic and creative agency at the intersection of advertising branded content communication design and social media Hypothesis Over two decades of working with agencies brands and influencers has helped us identify gaps and challenges in influencer marketing resulting in Hypothesis a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns Key responsibilities Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals targets 360 degree opportunities and budget efficiencies Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time in-full delivery Build branded content concepts based on insight derived from an in-depth understanding of the brand consumers feelings attitudes and behaviours cultural and content trends Maximise brand value across content formats while operating with the creator influencer first model ensuring authenticity of messaging and relevance for the creator s audience Capture cultural digital content landscape research and build campaign insights Support quantitative data with qualitative inputs - backed up with research Develop cross-platform competencies identifying new channels for digital content distribution Create present plans and campaign ideas to local teams content creators influencers and clients Identify manage work-flow relations with creators influencers creator agencies production local vendors Develop and manage campaign budgets monitoring cash-flow health and ensure estimates POs and invoices are processed in a timely manner Understanding of video production working budgets coordinating shoots and delivering multiple formats and working with production partners Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management capture the learnings in the campaign reports Proactively suggest content properties ideas for topical and cultural moments and new social platform features releases Qualifications and Prior Experience Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus 3-4 years of experience in digital marketing social marketing content creator management account planning brand content strategy Prior experience and familiarity with the music ecosystem in India would be a big plus Ability to drive business objectives and lead with creative thinking solutions A holistic understanding of digital operations measurement and campaign deployment Ability to work on end - to - end digital campaign strategy planning execution Strong written and verbal communication skills Presentation skills - should be able to present plans to clients break down briefs to in-house teams Team player that can manage relationships between brand - agency - influencers vendors Time management skills ability to multitask Understanding of reporting metrics on digital media for engagement media performance Basic knowledge of digital video production Bonus Media buying digital media tools skills or artist management liaising experience You should apply if You have an entrepreneurial mindset and thrive in fast-paced collaborative environments If you enjoy working your left brain logic and right brain magic simultaneously Love being on top of digital content trends consuming content discovering new creators and platforms Want to work with a unique team developing international campaigns collaborating with top and influential creators artists from countries all over the world If you pride yourself in owning campaigns end-to-end and are adept with problem solving Our values We build opportunities for our artists brands and fans and it s important for us to be reliable and efficient We demonstrate honesty excellence and commitment to success It s not my job is not part of our vocabulary we even stuff envelopes We make mistakes but only to learn from them to build resilience We take care of ourselves and our colleagues We are our own managers We are committed to equality and inclusion We are mindful of the strain on the Earth s resources and are committed to reversing the trend with our behaviours where possible Thank you Thank you for taking the time to go through the opportunity we have to offer If you apply please do not share your photo age gender religion or ethnicity in your resume You do not even need to share your last name We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates We will get in touch with you if your profile gets shortlisted