Marketing Manager

2 weeks ago

Fort Mumbai Maharashtra India Lynx Educate Full time ₹ 50,00,000 - ₹ 2,00,00,000 per year

Hiring Location: India

Hours: 40 hours per week

Contract Type: Freelance

About the Role

We are hiring a Marketing Manager to own Lynx Educate's marketing across content, growth, PR, and events.  
 
If you consider yourself a generalist marketer, who is excited by a full stack marketing role, this is for you.  
 
This role will be responsible for engaging and attracting learners on our learning platform through strong content & story telling.  
 
You'll be elevating the Lynx CEO's visibility in the social impact industry, while driving brand awareness and learnerengagement and growth.

This is a hands-on, full-stack marketing role ideal for someone who is both a strong content creator and an effective marketer capable of managing multiple campaigns, outreach, PR, and events.

Responsibilities

1. Marketing Campaigns & Operations

  • Run email newsletter end-to-end.

  • Create email sequences for engaging and acquiring new learners on the platform (promotion sequences, nurturing sequences, lifecycle sequences).

  • Support sales with decks, PDFs, event collateral, and reports.

  • Designing and optimising multi-touch lifecycle funnels

  • Running warm-up sequences, trigger logic, segmentation

  • Cohort analysis, drop-off analysis, and A/B testing

  • Improving click-to-signup and activation rates

  • Setting up and optimising WhatsApp, SMS, and push campaigns

2.  Social Media Management


• Manage and publish Lynx CEO's LinkedIn content


• Manage and publish content on Lynx's company page


• Run social calendar, scheduling, and analytics reporting


• Engage with the social media community from both accounts.


• Create content for LinkedIn Newsletter

3. PR, Media & Podcast Outreach


• Maintain podcast booking and workflow processes.


• Build ongoing relationships with journalists & media outlets


• Write press releases, speaker profiles, and media kits

4. Events, Speaking & Conferences


• Research and pitch Lynx CEO for social impact events, awards, panels.


• Prepare speaker abstracts, applications, and follow-ups


• Manage Lynx's quarterly dinner event. Create registration page, social media promotions, guest coordination over emails, reminders, etc.

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