Market Research Analyst
2 days ago
Key Requirements -
- Market research/consumer insights background with experience into
Quantitative Research. - Well versed with market research life cycle starting from
research methodology, questionnaire designing, data analysis and insights generation - Good understanding of
consumer survey research data
. Experience into
analysing large voluminous of data
and
generating insights - Should be proficient in
Advanced Excel and IBM SPSS
. Experience into other analytical tools like
RFS/survey reporter
is good to have - Good exposure to market research methodologies or reporting types like
Consumer Segmentation, brand health tracking studies, Usage and attitude
studies - Agency background
mainly from Kantar, Nielsen, IPSOS is beneficial
Key Skills -
Quantitative Research, Consumer Survey Data Analysis, Statistical Analysis, Consumer Segmentation, Questionnaire Designing, Advanced Excel, SPSS, U&A Research.
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