Head of Marketing

1 day ago

Chennai, Tamil Nadu, India Swaaadle Tech Pvt Ltd Full time US$ 90,000 - US$ 1,20,000 per year

Role Overview

We are seeking a dynamic and results-driven **Marketing Head** to lead our marketing department. The ideal candidate will be a strategic thinker with **hands-on expertise in digital marketing, brand building, and sales lead generation**, as well as proven experience in executing both **traditional and Gen Z–focused marketing campaigns**. The candidate must be resourceful, leveraging their own professional network or source networks to drive impactful marketing initiatives.

Key Responsibilities

Leadership & Strategy

* Lead, mentor, and manage the marketing team to achieve company objectives.

* Develop and implement integrated marketing strategies aligned with business goals.

* Define KPIs, monitor performance, and ensure continuous improvement.

Digital Marketing

* Oversee all aspects of digital marketing including SEO, SEM, social media, content marketing, email marketing, and performance marketing.

* Drive online brand visibility and engagement across multiple channels.

* Create campaigns aimed at generating qualified sales leads and inquiries.

Brand Building

* Develop and maintain a strong, consistent brand identity.

* Create compelling storytelling and positioning strategies for the company's products/services.

* Ensure brand guidelines are followed across all marketing materials and touchpoints.

Traditional & Gen Z Marketing

* Plan and execute traditional marketing activities such as print ads, events, trade shows, outdoor advertising, and PR campaigns.

* Innovate and implement Gen Z–targeted marketing initiatives including influencer collaborations, viral content, and interactive campaigns.

Network Utilization

* Leverage personal and professional networks to identify opportunities, vendors, and partners for marketing initiatives.

* Build strong relationships with media agencies, influencers, and industry stakeholders.

Budgeting & Reporting

* Plan and manage the marketing budget effectively.

* Track ROI and present monthly/quarterly reports to management.

Key Requirements

Education: Bachelor's or Master's degree in Marketing, Business Administration, or related field.

Experience: Minimum 8–12 years of marketing experience with at least 3–5 years in a leadership role.

Digital Expertise: Proven track record in running successful digital campaigns that boost brand presence and generate leads.

Traditional Marketing Skills: Hands-on experience in executing offline marketing strategies.

Gen Z Marketing Knowledge: Familiarity with trends, platforms, and strategies that resonate with younger audiences.

Network: Established connections with media, influencers, vendors, and marketing service providers.

Leadership Skills: Strong ability to inspire and lead a team towards achieving set goals.

Analytical Mindset: Proficiency in marketing analytics tools and data-driven decision-making.

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