Sr. SEO Strategist

24 hours ago

Mohali, Punjab, India Webspero Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year
An SEO (Search Engine Optimization) Strategist plays a crucial role in enhancing online visibility, driving organic traffic, and improving search engine rankings for a company's website. The primary focus is on developing and implementing effective SEO strategies to achieve business goals and maximize online presence. Responsibilities: · Conduct comprehensive keyword research to identify relevant terms and phrases for the target audience. · Analyze keyword competitiveness and search volume to prioritize and target · Optimize website content for targeted keywords, ensuring proper placement in titles, meta descriptions, headers, and body text. · Collaborate with content creators to produce SEO-friendly content, including blog posts, landing pages, and product descriptions. · Monitor and enhance website architecture for optimal crawling and indexing by search engines. · Identify and resolve technical issues that may impact search engine rankings, such as page speed, mobile responsiveness, and URL structure. · Develop and execute a strategic link-building plan to acquire high-quality backlinks from authoritative websites. · Establish partnerships and collaborations to enhance the website's link profile and domain authority. · Utilize web analytics tools (e.g., Google Analytics) to track and analyze website performance, user behavior, and SEO KPIs. · Generate regular reports to showcase key metrics and insights, providing recommendations for improvement. · Stay informed about industry trends, algorithm updates, and competitor strategies. · Conduct competitive analysis to identify opportunities and gaps in the SEO landscape. · Optimize local business listings and profiles to improve visibility in local search results. · Implement local SEO strategies to enhance the online presence of brick-and-mortar businesses. · Stay abreast of the latest SEO developments, tools, and best practices. · Proactively seek opportunities for professional development and skill enhancement. · Work closely with cross-functional teams, including content creators, web developers, and marketing teams, to ensure alignment with broader business objectives. · Identify challenges and proactively propose solutions to improve overall SEO performance. · Stay adaptable and responsive to changes in search engine algorithms and industry trends. Requirement: Min. 5 years of experience · Bachelor's degree in Marketing, Communications, Computer Science, or related field. · Proven experience in SEO strategy development and implementation. · In-depth knowledge of search engine algorithms, ranking factors, and SEO tools. · Strong analytical and problem-solving skills. · Excellent communication and collaboration skills. · Proficiency in web analytics tools and SEO software.

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