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Digital Marketing Executive

2 weeks ago

Delhi NCR, India ti Steps Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Summary :

Responsible for digital marketing strategy, execution, and optimization to support brand visibility, lead generation, and product awareness.

Key Responsibilities :

  • Plan and execute digital campaigns (SEO, SEM, social media, display, email marketing)
  • Manage website content, updates, and SEO optimization
  • Generate online leads, measure funnel performance, nurture prospects
  • Track and optimize campaign performance (CPC, CPL, ROI)
  • Collaborate with content, creative, and sales teams for digital assets
  • Monitor market / industry / competitors digital presence
  • Maintain dashboards and performance reports
  • Manage budgets and campaign allocations

KPIs / Success Metrics :

  • Lead generation (number, quality, cost)
  • Website traffic, engagement metrics, conversion rates
  • ROI of digital campaigns
  • SEO rankings, content reach
  • Contribution of digital to overall business pipeline

Reporting & Stakeholders :

  • Reports to Head of Marketing
  • Stakeholders: sales, product, content, agency