PPC Analyst

3 days ago

Gurgaon, Haryana, India Digital Web Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Company Description

Digital Web Solutions is a global leader in the digital marketing industry with over 15 years of experience. We serve 100+ agencies and renowned brands worldwide, offering white-labeled outsourcing services such as SEO, link building, content writing, website design, and more. Our integrated product suite supports marketing, design, and development needs for agencies looking to deliver measurable ROI to clients. With 250+ skilled professionals across 5 global offices, we emphasize industry-best practices to ensure quality service. Located at the forefront of innovation, our team dynamically supports business growth in the competitive digital space.

Role Description

This is a full-time on-site role based in Gurugram for a PPC Analyst. The PPC Analyst will manage pay-per-click campaigns, including creating and optimizing ad copies, conducting keyword research, analyzing performance metrics, and developing actionable insights for campaign improvement. They will also collaborate with the marketing and sales teams to ensure alignment with organizational objectives, maintain a competitive edge, and contribute to impactful outcomes through precise data-driven strategies.

Qualifications

  • Proficiency in Analytical Skills and Analytics for evaluating campaigns and performance tracking.
  • Strong Marketing Analytics expertise to assess campaign success and identify improvement areas.
  • Effective Communication abilities to collaborate with cross-functional teams and present insights clearly.
  • Understanding of Sales and client engagement to align PPC efforts with business goals.
  • Experience with PPC platforms such as Google Ads or similar tools is a plus.
  • Bachelor's degree in Marketing, Business, or related field preferred.

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