PPC Executive

4 days ago

Gurgaon, India White Collar Realty Full time

**Job Title: PPC Executive**

**Position Description**:
As the Performance-Based Advertising Campaign Manager, you'll lead the strategic planning and optimization of cross-platform advertising initiatives. This role encompasses the management of campaigns across Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube. Your responsibilities involve crafting engaging ad content, executing A/B testing, analyzing intricate data sets, and developing effective landing pages to drive campaign success. You'll also handle audience targeting, combat click fraud, and stay updated on the ever-evolving SEM and PPC landscape.

**Key Responsibilities**:

- Execute and oversee performance-driven advertising campaigns across platforms like Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube.
- Utilize native marketing tools like Taboola and Quora.
- Manage extensive PPC campaigns on enterprise-level platforms.
- Create persuasive ad copy and conduct A/B testing for optimization.
- Analyze data from various sources to enhance campaign performance.
- Develop landing pages and generate content.
- Demonstrate expertise in Dynamic Search Ads, Remarketing, and Dynamic Remarketing.
- Manage audience targeting and keyword selection.
- Implement strategies to combat click fraud.
- Stay current on the latest SEM and PPC trends.

**Key Skills**:
PPC Analyst, PPC Expert, Google Ads PPC Specialist, Paid Advertising Specialist, Pay Per Click Specialist, Google AdWords Expert

**Skills & Requirements**:

- Proven proficiency in PPC, including optimization techniques and bid management.
- Familiarity with content management systems (e.g., WordPress).
- Strong knowledge of online analytics tools (e.g., Google Analytics, Web Trends, Tableau).
- Familiarity with various online marketing platforms (e.g., Facebook, AdWords, Yahoo).
- Solid understanding of digital marketing and SEO principles.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent writing and content creation skills.
- Minimum graduate qualification in any discipline.

**Job Type**: Full-time

**Work Schedule**: Day shift (6 days a week)

**Salary**:Commensurate with qualifications and experience

**Facilities**:Free pickup and drop service from the nearest metro station

**Salary**: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Speak with the employer**
+91 7217892774

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