Sr. Digital Marketing Specialist
7 days ago
Job Title: Senior Digital Marketing Specialist
Location: Kondhwa, Pune
Experience: 2–3 Years
Job Type: Full-Time (On-Site)
About the Role
We are seeking a results-driven Senior Digital Marketing Specialist to lead, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should possess hands-on experience in performance marketing, social media management, and analytics, with a strong understanding of digital growth strategies.
Key Responsibilities
- Plan, manage & optimize paid campaigns on Google, Meta, LinkedIn, and other advertising platforms.
- Develop and execute digital marketing strategies that drive traffic, leads, and brand visibility.
- Manage social media calendars, content planning, and platform-wise growth initiatives.
- Perform keyword research, develop SEO content strategies, and improve keyword rankings.
- Track, analyze & report campaign performance using analytics tools (GA4, Search Console, etc.).
- Conduct competitor analysis & market research to identify new opportunities.
- Coordinate with the design/content team for ad creatives, landing pages, and social media assets.
- Manage email marketing, automation flows, and CRM-based outreach campaigns.
- Optimize landing pages for conversion using A/B testing and data insights.
- Work on marketing funnels, lead nurturing, and customer acquisition strategies.
- Monitor campaign budgets, maintain ROAS/ROI, and reduce CAC.
- Stay updated with digital marketing trends, tools, and best practices.
Required Skills & Expertise
- Proven experience in performance marketing (Google Ads, Facebook Ads).
- Strong knowledge of SEO, SEM & SMM.
- Hands-on experience with GA4, Search Console, Tag Manager, and reporting dashboards.
- Proficiency in keyword research & analytics.
- Solid understanding of marketing funnels & conversion optimization.
- Basic understanding of Canva, Figma, or creative briefing.
- Strong command of copywriting for ads, landing pages & social posts.
- Excellent communication, analytical skills, and decision-making ability.
Good to Have
- Knowledge of marketing automation tools (HubSpot, Zoho, Mailchimp, etc.)
- Experience with WhatsApp marketing, SMS campaigns, and retargeting.
- Understanding of LinkedIn Ads (bonus).
- Experience in lead generation campaigns targeting B2B audiences.
Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or related fields.
- Relevant certifications (Google Ads, HubSpot, Meta Blueprint) are a plus.
Salary Range
Competitive compensation based on experience and performance (industry-standard).
Why Join Us
- Fast-paced digital marketing environment
- Exposure to multi-industry projects
- Skills growth & certification support
- Creative freedom & ownership of campaigns
Job Types: Full-time, Permanent
Pay: ₹16, ₹50,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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