Digital Marketing Executive

2 days ago

Chandigarh, Chandigarh, India Cosmo Care & Hair Clinic Full time ₹ 18,00,000 - ₹ 24,00,000 per year

The Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The role aims to enhance brand awareness, increase website traffic, generate leads, and improve overall online presence.

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Key Responsibilities:

1.⁠ ⁠Digital Strategy & Campaign Management

  • Develop and implement digital marketing strategies across platforms.
  • Plan and manage campaigns for Google Ads, Meta Ads (Facebook/Instagram), YouTube, and other digital channels.
  • Track and optimize campaigns for maximum ROI and performance.

2.⁠ ⁠Social Media Management

  • Create engaging content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  • Handle daily posting, scheduling, and audience engagement.
  • Monitor trends and create social media strategies to grow the brand.

3.⁠ ⁠SEO & Website Management

  • Perform keyword research and implement SEO best practices.
  • Optimize website content, blogs, and landing pages.
  • Monitor website performance using Google Analytics/Search Console.

4.⁠ ⁠Content Creation

  • Coordinate with the design team to create graphics, videos, ads, and promotional materials.
  • Write and edit content for social media, blogs, emails, and website.

5.⁠ ⁠Email & SMS Marketing

  • Plan and execute email campaigns, newsletters, and SMS promotions.
  • Maintain customer databases and segment audiences.

6.⁠ ⁠Analytics & Reporting

  • Generate weekly/monthly performance reports for campaigns.
  • Analyze data to improve strategies and achieve business goals.

7.⁠ ⁠Coordination & Branding

  • Work closely with sales, design, and management teams for marketing activities.
  • Ensure brand consistency across all digital platforms.

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

Work Location: In person

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