Lead - Business Development & Marketing
7 hours ago
Job Overview:
We are looking to hire a highly driven and experienced Head of Marketing & Business Development to lead the growth of our cosmetics and beauty brand. The ideal candidate must have extensive experience in the beauty/cosmetics industry, with a strong focus on D2C, eCommerce, and Retail channels.
You will be responsible for building and executing brand strategy, driving customer acquisition, increasing market share, and developing partnerships across online and offline platforms.
Key Responsibilities:
Lead the Marketing & Business Development function across D2C website, eCommerce platforms (Amazon, Nykaa, Flipkart, etc.), retail stores, and other channels.
Drive brand growth and visibility through strategic marketing campaigns, influencer collaborations, and digital initiatives.
Manage performance marketing, SEO/SEM, content strategy, CRM, social media, and loyalty programs.
Develop and manage relationships with retail partners, distributors, and eCommerce platforms.
Monitor market trends, customer insights, and competitor activity to refine brand positioning and strategy.
Oversee product launches, pricing strategy, and marketing calendar.
Build and lead a high-performing team across marketing, creative, and digital functions.
Track KPIs, analyze data, and ensure strong ROI on marketing spends.
Key Requirements:
6 to 7+ years of relevant experience in marketing and business development, preferably in the cosmetics, beauty, or personal care industry.
Proven experience in D2C marketing, eCommerce operations, and omnichannel brand strategy.
Strong understanding of digital marketing, brand building, and consumer engagement.
Hands-on experience with tools like Google Analytics, Meta Ads Manager, Shopify, Amazon Seller Central, etc.
Excellent leadership, communication, and analytical skills.
Must be highly entrepreneurial, proactive, and growth-focused.
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