Assistant Brand Manager

1 week ago


Delhi, Delhi, India OFRIDA Full time ₹ 3,60,000 - ₹ 4,80,000 per year

Position: Brand & Communication Manager

Reports to: Founder

Role Summary:

Drives external growth through collaborations, store and pop-up initiatives, and customer conversions at the Chhatarpur studio.

Key Responsibilities:

  • Manage store and pop-up communication, retailer follow-ups, and contracts.
  • Handle walk-in customers at the Chhatarpur studio — record, bill, and report conversions.
  • Lead influencer tie-ups and press mentions in collaboration with the Merchandising Head.
  • Coordinate content days with Social Media and Marketing teams.
  • Maintain the CRM database, ensuring timely updates and follow-up logs.

Key Performance Indicators (KPIs):

  • Walk-in conversion rate: 30%
  • Store / pop-up partnerships: 3–4 per month
  • Influencer / PR tie-ups: 3 per month
  • Lead follow-up closure rate: 15%
  • Customer satisfaction rating: 9/10
  • CRM updates: 100% weekly completion

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Work Location: In person


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