Social, Content
2 days ago
Location:
Noida (Onsite)
Experience:
4-5 years (with DTC & Tech Brands)
About the Role
We are looking for a
dynamic Social, Content & Influencer Marketing Manager
who can lead brand storytelling across platforms, craft engaging content strategies, and build high-impact influencer collaborations. The ideal candidate has a proven track record of driving growth and engagement for
DTC and Tech brands
, blending creativity with performance-driven execution.
This is a full-time onsite role at our
Noida office
.
Key Responsibilities
Social Media Management
- Own the brand presence across all social platforms (Instagram, LinkedIn, YouTube, X, etc.).
- Create and manage a content calendar aligned with product launches, campaigns, and growth objectives.
- Optimize social strategies for reach, engagement, and conversions.
- Monitor trends, audience insights, and competitor activity to stay ahead of the curve.
Content Strategy & Creation
- Develop brand storytelling frameworks and content themes across digital touchpoints.
- Collaborate with design/video teams to produce high-quality creatives (static, video, motion, and interactive formats).
- Write sharp, engaging copy for social, campaigns, blogs, and email marketing.
- Ensure consistent tone of voice, visual identity, and narrative across channels.
Influencer Marketing
- Build and manage influencer partnerships across categories (micro, macro, creators).
- Identify, onboard, and nurture influencer relationships for long-term brand advocacy.
- Negotiate collaborations, campaigns, and content deliverables with influencers/agents.
- Track and measure ROI of influencer campaigns, integrating learnings into strategy.
Performance & Reporting
- Track KPIs: engagement, reach, traffic, conversions, and ROI.
- Experiment with new formats and content approaches, testing for performance.
- Deliver monthly reports with insights and actionable recommendations.
Requirements
- 5+ years of experience in
Social, Content & Influencer Marketing
for
DTC and Tech brands
.
- Proven track record of scaling brand presence and community building.
- Strong understanding of performance-driven social media strategies.
- Excellent communication, copywriting, and storytelling skills.
- Hands-on experience in influencer outreach, negotiation, and campaign management.
- Familiarity with analytics and reporting tools (Meta Business Suite, Google Analytics, etc.).
- Ability to balance
creativity with data-driven decision-making
.
Good to Have
- Experience with paid social performance marketing.
- Strong network of influencers/creators in lifestyle, tech, and DTC space.
- Exposure to global DTC or SaaS/Tech marketing campaigns.
Why Join Us?
- Chance to
build and scale
social and influencer strategy for
fast-growing DTC & tech brands across India, Middle East & South East Asian Markets
- Creative freedom to experiment and innovate with campaigns.
- Work in a collaborative, growth-focused environment.
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