Head of Marketing

2 days ago

Cochin, Kerala, India Cureocity Full time US$ 1,50,000 - US$ 2,00,000 per year

Job Opening: Head of Marketing – Cureocity


Location:
Kochi / Hybrid


Company:
Cureocity Health-Tech


Industry:
Health-Tech | Fitness | Diagnostics | Nutrition | Psychology

About Cureocity

Cureocity is building the world's most intelligent personalised health ecosystem – integrating clinical diagnostics, fitness training, nutrition, mental health, and AI-driven technology. With premium health hubs, an upcoming app, and global expansion plans, our mission is to revolutionise how people approach health and wellness.

We are looking for a
Head of Marketing
to drive brand growth, demand generation, and positioning for Cureocity in India and international markets. This is a high-impact leadership role for someone who can blend strategic thinking with creative execution.

Key Responsibilities

  • Own the marketing vision & strategy
    – develop Cureocity's brand positioning, messaging, and go-to-market plans.
  • Lead integrated campaigns
    – ATL, BTL, digital, influencer, and experiential marketing across multiple channels.
  • Build and manage a high-performing team
    – oversee creative, digital, and content functions.
  • Leverage data-driven insights
    – optimise campaigns for lead generation, conversion, and brand recall.
  • Strengthen premium brand image
    – create strategies to attract high-net-worth individuals, corporates, and premium market segments.
  • Collaborate cross-functionally
    – work closely with Sales, Product, and Operations to align marketing with business goals.
  • Manage marketing budgets
    – ensure maximum ROI through strategic allocation.
  • Oversee digital presence
    – website, SEO/SEM, social media, PR, and online reputation management.
  • Identify partnerships & sponsorship opportunities
    – collaborate with lifestyle brands, corporates, and healthcare providers.

Key Requirements

  • Proven experience as a
    Head of Marketing
    or
    Marketing Lead
    in health-tech, premium fitness, hospitality, or luxury lifestyle sectors.
  • Strong portfolio in
    digital and performance marketing
    , brand building, and campaign execution.
  • Expertise in targeting
    premium and niche market segments
    .
  • Excellent leadership, communication, and creative thinking skills.
  • Experience with marketing analytics tools, CRM systems (Odoo CRM preferred), and budget management.
  • Passion for innovation in healthcare and wellness.

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