
Head of Marketing
2 days ago
Job Summary
We are looking for a strategic, hands-on Head of Marketing to build and lead Admaren Tech's end-to-end marketing function. As a maritime SaaS company serving a global B2B audience, our success depends on both compelling brand positioning and deeply resonant product marketing. This role is ideal for a 'player-coach', someone who can execute solo in the short term but also lay the foundation for future team growth. You'll drive full-funnel marketing across paid media, SEO, GEO content, LinkedIn, exhibitions and ABM while also defining brand identity, messaging and product narratives.
Key Responsibilities
- Define and execute Admaren's 360-degree marketing strategy, balancing brand marketing, product marketing, and demand generation.
- Conduct market and competitive research to identify growth opportunities and inform campaign planning and product positioning.
- Oversee global exhibitions and trade shows end-to-end, including logistics, booth setup, and post-event lead capture.
- Plan and execute digital campaigns across SEO, GEO, SEM, LinkedIn, and email—either independently or with freelancer/agency support.
- Create and manage content marketing programs including blogs, case studies, landing pages, and thought leadership.
- Maintain and enhance brand identity across all marketing channels.
- Collaborate with internal teams and manage third-party vendors to deliver campaigns, while laying the foundation to build a scalable marketing team.
- Leverage AI tools for content generation, SEO, GEO, campaign testing, and performance optimization
- Manage marketing budgets and ensure ROI-driven marketing efforts.
- Gain in-depth knowledge of Admaren's products and translate technical features into clear, customer-focused messaging.
Required Skills and Qualifications
- MBA in Marketing from a top-tier university.
- 10+ years of marketing experience, with a strong B2B focus.
- Proven track record in
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