Head of Marketing

3 weeks ago

Cochin, Kerala, India Cureocity Full time
Job Opening: Head of Marketing – Cureocity

Location: Kochi / Hybrid

Company: Cureocity Health-Tech

Industry: Health-Tech | Fitness | Diagnostics | Nutrition | Psychology

About Cureocity

Cureocity is building the world's most intelligent personalised health ecosystem – integrating clinical diagnostics, fitness training, nutrition, mental health, and AI-driven technology. With premium health hubs, an upcoming app, and global expansion plans, our mission is to revolutionise how people approach health and wellness.

We are looking for a Head of Marketing to drive brand growth, demand generation, and positioning for Cureocity in India and international markets. This is a high-impact leadership role for someone who can blend strategic thinking with creative execution.

Key Responsibilities

- Own the marketing vision & strategy – develop Cureocity's brand positioning, messaging, and go-to-market plans.
- Lead integrated campaigns – ATL, BTL, digital, influencer, and experiential marketing across multiple channels.
- Build and manage a high-performing team – oversee creative, digital, and content functions.
- Leverage data-driven insights – optimise campaigns for lead generation, conversion, and brand recall.
- Strengthen premium brand image – create strategies to attract high-net-worth individuals, corporates, and premium market segments.
- Collaborate cross-functionally – work closely with Sales, Product, and Operations to align marketing with business goals.
- Manage marketing budgets – ensure maximum ROI through strategic allocation.
- Oversee digital presence – website, SEO/SEM, social media, PR, and online reputation management.
- Identify partnerships & sponsorship opportunities – collaborate with lifestyle brands, corporates, and healthcare providers.

Key Requirements

- Proven experience as a Head of Marketing or Marketing Lead in health-tech, premium fitness, hospitality, or luxury lifestyle sectors.
- Strong portfolio in digital and performance marketing, brand building, and campaign execution.
- Expertise in targeting premium and niche market segments.
- Excellent leadership, communication, and creative thinking skills.
- Experience with marketing analytics tools, CRM systems (Odoo CRM preferred), and budget management.
- Passion for innovation in healthcare and wellness.

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