Social Media Marketing Specialist

3 days ago

Noida, Uttar Pradesh, India GreenHonchos Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Role: Social Media Marketer

Required Experience: 2-4 years

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Key Responsibilities:

  • Develop and manage social media calendars, ensuring timely execution of campaigns and posts.
  • Create high-quality, engaging, and platform-specific content, including reels, stories, graphics, and videos.
  • Leverage AI-powered tools for content automation, trend analysis, and sentiment tracking.
  • Build and maintain relationships with influencers and content creators to drive brand awareness.
  • Optimize posts and campaigns for reach, engagement, and conversions.
  • Respond to audience interactions, managing community engagement and fostering brand loyalty.
  • Work closely with creative, marketing, and performance teams to align messaging and campaign execution.
  • Conduct competitive analysis and provide insights to enhance brand positioning.
  • Capture high-quality images and videos for content creation, including shoots, live coverage, and interviews.
  • Assist or host video content, social media lives, and brand storytelling initiatives.
  • Operate and manage photography and videography equipment to produce engaging visual content.

What We Seek in You:

  • Bachelor's/Master's degree in Marketing, Communications, Digital Media, or a related field.
  • 1-3 years in social media management, content creation, influencer marketing, or digital strategy, preferably in an eCommerce or digital agency environment.
  • Deep understanding of content formats, algorithms, and engagement strategies across platforms.
  • Experience with ChatGPT, Canva AI, Adobe Firefly, Midjourney, Runway ML, Synthesia, Jasper AI, , or similar.
  • Strong skills in crafting compelling stories, visuals, and interactive formats.
  • Hands-on experience with camera handling, shooting, editing, and post-production.
  • Comfortable with hosting, anchoring, or presenting for live videos and brand storytelling.
  • Ability to track and analyze social media metrics to drive data-backed decisions.
  • Excellent verbal and written skills, with experience working cross-functionally.

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