Key Account Manager

About Born Good (Be Better Personal Care Private Limited
)

Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Ventures.

About the Role

We are looking for a highly motivated and experienced e-commerce & q-commerce marketplace manager who will play a key role in driving business growth and brand development on online marketplaces such as Amazon, Flipkart, Firstcry,  Big Basket and Q-com channels including Zepto, Instamart and BlinkIt. 

The ideal candidate should be a strategic thinker with a strong entrepreneurial mindset and a proven track record in managing and maintaining marketplace accounts. This is an excellent opportunity for a self-starter to make a significant impact in a fast-paced digital/e-commerce environment.

Key Responsibilities

• Develop and execute marketplace strategies to drive revenue growth, aligning with Joint Business Plans (JBP) and achieving monthly and annual business targets.
• Take full ownership of the scale (growth), profitability and performance of the e-commerce and q-commerce business unit, ensuring end-to-end management and P&L optimization.
• Utilize keyword research, optimized content, and both paid and unpaid promotions to boost product sales.
• Design and execute effective promotions to drive sales numbers, enhance visibility, and improve key metrics.
• Work with internal teams to ensure smooth daily operations including inventory management
• Work with key account managers of the various platforms on growth and to resolve all operational issues.
• Work with external agencies to drive sales on marketplaces as needed.
• Perform detailed analysis for all platforms to analyse sales trends, conversions, and other key metrics, providing relevant insights and then action on the insights
• Optimize budget allocation for each platform, track spends effectively, and continuously improve ROI while minimizing customer acquisition costs.
• Manage product listings and prepare and upload A+ Content, utilizing info-graphics and optimized SEO-rich content along with the internal team members

Skills we are looking for

Must Haves:

• Bachelor's degree in Business Administration, marketing, or a related field.
• A minimum 5 years of hands-on experience in e-commerce, specifically managing and maintaining marketplace accounts.
• A minimum 2 years of hands-on experience in end to end q-commerce P&L management.
• Comprehensive understanding of marketplace operations, processes, fulfilment, marketing strategies, competitive landscape, analytics, reporting, and content management systems.
• Strong leadership skills, self-motivation, and the ability to work independently and as part of a team in a fast-paced environment.
• Experience in P&L management and accountability, with a focus on strengthening brand consistency across all sales channels.
• Prior experience in the direct-to-consumer (D2C) or ecommerce industry is mandatory.
• Proficient in using ecommerce tools and platforms, such as Amazon Seller Central, Flipkart Seller, Swiggy and Zepto portals etc. is a must.
• Excellent analytical skills to generate reports, create pivot tables and find insights from data.
• Strong command over written and spoken English.
• Advanced knowledge of MS Office and the Google suite of products.

Nice To Have:

• Customer centric approach
• Exceptional communication and interpersonal skills to build relationships with stakeholders and external partners.
• Ability to work in a team environment.
• Being a self starter and taking the initiative.
• Enthusiasm to learn

What's in it for you

• An opportunity to work in a company inspired to create a better impact for the planet
• Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
• An opportunity to work in a passionate team looking to bring change to a traditional market
• Steep learning curve
• A performance-based environment with no limits to career growth and personal development

References

A minimum of 2 references – from either a work place or from your place of education