Digital Marketing Executive

Job Description

About The Company….

Fire and Personal safety enterprises is a leading manufacturing company in fire protection industry. we have a great research and development team of engineers and professionals who committed to providing high-quality innovative and the latest technology-based fire protection solutions that meet customers. Unique need and exceed their expectation.

Established in 2019, Fire and Personal Safety Enterprises has swiftly emerged as a market leader in the Fire safety products. With an determined dedication to manufacturing high-quality fire extinguisher balls and providing top-notch fire safety products services, we have established ourselves as a trusted name in the industry. Our products, proudly made in India, are certified to comply with the rigorous standards of the "ISO " quality system, ensuring reliability and effectiveness. Additionally, we hold a multitude of relevant certifications, including CE, UDYAM, ISO 14001, GMP, OHSAS, NSIC, NTH, UL, and NABL lab reports, underscoring our commitment to excellence.

Located in the heart of Delhi, our administrative and marketing office serves as the nerve center of our operations, orchestrating our global endeavors. Through an extensive dealer network spanning across countries, our reach extends far beyond national borders, allowing us to cater to the fire safety needs of diverse industries and communities worldwide.

Job Title:
Digital Marketing Executive

Company:
Fire and Personal Safety Enterprises

Location:
Dwarka Sector 11, New Delhi

Salary Range:
₹25,000 – ₹30,000
per month (based on experience)

Job Summary:

Fire and Personal Safety Enterprises is looking for a skilled Digital Marketing Executive who can independently handle all aspects of digital marketing, online branding, lead generation, and social media growth. The ideal candidate should have hands-on experience with digital tools, strong creativity, and the ability to deliver measurable results.

Key Responsibilities:

1. Social Media Management

• Create, manage, and grow company presence across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Develop engaging content, reels, stories, and posts for regular updates
• Respond to messages, comments, and inquiries promptly

2. Performance Marketing

• Run paid ad campaigns on Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads
• Monitor ad performance, analyze data, and optimize for better ROI
• Manage budgeting for digital campaigns

3. SEO & Website Management

• Perform on-page and off-page SEO to improve website ranking
• Update website content, blogs, banners, and product details
• Conduct keyword research and track SEO performance

4. Content Creation

• Write creative content for posts, ads, emailers, brochures, and blogs
• Coordinate with graphic designers OR create basic graphics using tools like Canva

5. Lead Generation

• Develop campaigns focused on generating quality leads for sales team
• Track leads and ensure proper follow-up reporting

6. Email & WhatsApp Marketing

• Create and send bulk email campaigns and WhatsApp broadcasts
• Maintain and update customer database

7. Analytics & Reporting

• Prepare weekly and monthly performance reports
• Analyze campaign results and suggest improvements

8. Branding & Strategy

• Plan and execute digital strategies to increase brand visibility
• Competitor analysis and market research
• Support offline marketing requirements when needed

Required Skills:

• Strong knowledge of SEO, Google Analytics, Google Ads, Meta Ads Manager
• Good understanding of all social media platforms
• Ability to create content and basic graphics
• Understanding of CRM and email marketing tools
• Strong communication and analytical skills
• Ability to work independently and meet deadlines

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or related field

1–3 years of experience in digital marketing (preferred)