Digital Advertising Specialist

2 weeks ago

Wagle Estate Thane Maharashtra, India Empire Grand Full time ₹ 3,50,000 - ₹ 5,00,000 per year

JOB SUMMARY:

Dream Group of Companies is seeking a skilled and performance-driven Digital Advertising Specialist to lead the execution and optimization of paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The primary focus of this role is to drive high-quality lead generation in the real estate sector through data-led strategies and continuous performance analysis. The ideal candidate will have hands-on experience in managing ad budgets, analysing campaign effectiveness, and consistently improving ROI through targeted digital initiatives.

KEY RESPONSIBILITIES:

  • Strategize, execute, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
  • Target high-intent users and relevant audience segments to drive quality lead acquisition.
  • Conduct deep keyword research, audience segmentation, and competitive analysis.
  • Develop high-converting ad copies and work with designers on impactful visuals and videos.
  • Monitor and improve performance metrics including CPL (Cost per Lead), conversion rates, and ROAS.
  • Run A/B tests on ad creatives, landing pages, and targeting strategies to improve lead outcomes.
  • Implement retargeting and lookalike strategies to expand reach and improve lead quality. 8. Track and analyse user behaviour and campaign results using GA4, GTM, and Facebook Pixel.
  • Create weekly/monthly reports with actionable insights focused on lead performance and optimization.
  • Ensure campaigns stay within budget while delivering the best cost-to-lead efficiency.
  • Stay updated with platform changes, advertising trends, and policy updates.

REQUIRED SKILLS:

Proven ability to generate quality leads through paid media on Google and Meta platforms. Deep understanding of ad metrics such as CPL, CTR, CPA, ROAS, and conversion tracking. Strong analytical skills to evaluate lead sources and optimize for performance. Hands-on experience with tools like Google Ads Editor, Meta Business Suite, GA4, GTM, and Facebook Pixel. Proficient in Excel/Google Sheets for tracking budgets and performance reports. Detail-oriented with strong time management and execution capability.

QUALIFICATIONS:

Bachelor's degree in Marketing, Digital Media, Communications, or a related field. 2–3 years of relevant experience in digital advertising for lead generation, preferably in real estate. Google Ads and Meta Blueprint certifications are a plus.

PREFERRED SKILLS:

Experience in agency or multi-project environments. Strong copywriting and visual content sensibility. Ability to work collaboratively with creative, design, and sales teams. Comfortable working in a fast-paced, performance-driven environment.

COMPANY OVERVIEW:

We have an approach where we work for utmost customer satisfaction & thus, we have been able to create our niche in the market as one of the premier construction companies. Our constructions at different locations have been the address for more than 1 00 happy families and we assure to our customers a perfect living solution with continuing our journey.

APPLICATION INSTRUCTIONS:

Interested candidates are invited to submit their updated resume along with a cover letter highlighting their relevant experience and skills to . Please mention the job title in the subject line of your email. Only shortlisted candidates will be contacted for further steps in the recruitment process.

Job Types: Full-time, Permanent

Pay: ₹35, ₹50,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time

Work Location: In person

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