Senior Manager

2 weeks ago

Gurgaon, Haryana, India Pepsico Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Overview

  • Quaker portfolio, leading the Nutrition agenda for PepsiCo India is an independent standalone category and therefore requires independent management of product, stakeholder alignments and differentiated GTM approach.
  • The role is responsible for delivering top-line (NR Growth, Share) and bottom-line (GM %, MC) results for Quaker Portfolio in India BU.
  • All brand related activities: Developing strategy, product & packaging development, pack - price architecture, brand communication and activation are managed locally and are under scope for this role.

Responsibilities

  • Lead business and portfolio strategy for Quaker Portfolio
  • Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries.
  • Develop and execute standard process for brand performance reviews (Weekly and Monthly)
  • Manage equity programs including ATL advertising, media planning and management and digital programs (including sentiment management).
  • Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc
  • Responsible for online shopper journey, pure player funnel management and content management
  • Manage brand A&M based on business needs & role of brand
  • Support on innovation development and project management by identifying consumer needs & trends with insights, writing product concepts and briefs, work with R&D to qualify product, NS & SRA on consumer facing claims and work with finance to deliver target financials
  • Impact on Key Stakeholders: Drive clear communication & execution with internal stakeholders (R&D, SRA, Nutrition Science, Legal, Sales and Supply Chain), creative & media agency partners and other external stakeholders (activation vendors).

Qualifications

  • Experience and Qualification
  • MBA-Marketing from a premier institute
  • 6-8 years of FMCG experience panning across sales/trade marketing followed by Brand Marketing experience.
  • Brand marketing expertise and equity exposure, preferably in CPG industry.
  • Skills and Behavioural Attributes
  • Strong experience of working on Core brands as well as building innovation pipeline to stretch TM
  • Self-starter and high sense of ownership
  • Project Management with network planning experience
  • Strong leadership and communication skills
  • Ability of working in a complex, matrix environment
  • High level of analytical rigor/skills, understanding consumer needs/trends and problem-solving approach
  • Strong collaboration skills to partner with functional teams, agency partners and Business teams

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