Ads Manager
2 days ago
We help brands grow through responsible Performance Marketing and data-driven experimentation across funnels.
Role Overview:
We're seeking a Meta & Google Ads Manager with 2 years of hands-on experience in planning, launching, and scaling paid social and paid search campaigns. You'll own campaign performance, from audience/keyword strategy to tracking, reporting, and optimisation, collaborating with design/content to hit ROAS/CPA goals.
Key Responsibilities:
- Meta Ads
- Build campaigns across objectives; map events
- Structure ad sets for clean testing and scale
- Optimise bids, budgets, placements, and audiences
- Refresh creatives; test hooks, formats, and CTAs
- Google Ads
- Perform keyword research; group into tight themes
- Set up Search/Performance Max/Display as needed
- Write high-CTR ad copy; align with landing pages
- Optimise quality score, bids, negatives, extensions
- Analytics & Reporting
- Maintain GA4/GTM hygiene; verify event firing
- Track ROAS/CPA/CVR; manage pacing and caps
- Run A/B tests; document learnings and next steps
- Build weekly/monthly dashboards in Sheets/Looker Studio
- Collaboration & Process
- Brief designers/copy with clear test hypotheses
- Align with sales/ops on lead quality and follow-ups
- Maintain checklists, SOPs, and change logs
- Present insights; propose scale/stop/reallocate actions
Must-Have Qualifications:
1 year hands-on Meta Ads + Google Ads management
Proven budget handling with ROAS/CPA accountability
GA4 basics; UTM discipline; GTM familiarity
Strong A/B testing mindset; experiment roadmaps
Comfort with Excel/Sheets (pivots, lookups, charts)
Clear written & verbal communication
Ability to work WFO, 6-day week, and meet targets
Detail orientation; process-first execution
Added Advantage:
Amazon/Flipkart/marketplace listing & PPC experience
Product feed optimisation and catalogue management
Basic brand store setup and content hygiene
Landing page CRO fundamentals; form analytics
Meta/Google certifications
Work Model & Compensation
Work From Office (WFO) | 6-day week | ₹25,000/month
Location: Maxworth Nagar, Kovilambakkam
Working hours: 10:00 AM – 7:00 PM | Joining: [Immediate]
Apply via [LinkedIn Easy Apply] or email [] | Phone [ ].
Attach your resume + brief portfolio (account wins, ROAS/CPA snapshots, dashboards).
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