Search Engine Optimization Specialist

2 weeks ago

Kozhikode, Kerala, India Netstager Technologies Pvt Ltd Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities of the role

  • Conduct comprehensive keyword research and competition analysis to identify growth opportunities.
  • Optimize on-page website elements, including meta tags, headings, schema, and site architecture per the latest search engine algorithms.
  • Develop and manage link-building campaigns, acquiring high-quality backlinks for the website.
  • Perform periodic site audits to find and resolve technical SEO issues such as crawl errors, indexing, mobile usability, and schema markup.
  • Coordinate with development, content, and design teams to implement up-to-date SEO best practice.
  • Monitor SEO performance metrics using Google Analytics, Search Console and similar tools.
  • Prepare detailed reports on campaigns, rankings, and recommendations for improvement.
  • Stay updated on search engine algorithm changes (including Google Core Updates, Mobile-First Indexing, E-E-A-T) and ensure full compliance.
  • Advise on content strategies, keyword targeting, and user intent optimization.
  • Conduct A/B tests, use data analytics to enhance content effectiveness and user experience.

Required Skills & Qualifications

  • Minimum 2-3 years experience in SEO (agency or in-house).

  • Proficiency with major SEO tools and reporting platforms.

  • Knowledge of on-page, off-page, technical SEO, and site audit methodologies.

  • Understanding of modern SEO trends, Google's algorithm updates, mobile-first strategies.

  • Hands-on experience with CMS platforms such as WordPress, Shopify and Woocommerce.

  • Strong analytical skills for interpreting SEO data and making recommendations.

  • Excellent communication skills for team collaboration and client presentations.

  • Project/time management for multiple priorities.

  • Working knowledge of HTML, CSS, and JavaScript.

  • Experience in optimizing for generative AI and Large Language Models (LLMs) is a strong plus.

  • International and/or local SEO experience is a plus.

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