Digital Marketing Executive

2 days ago

Cochin, Kerala, India TGH Tech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Digital Marketing Executive

Company Overview:

TGH Tech is a product development company focused on building scalable, high-quality software across web, mobile, and AI using technologies like , , Python, AWS, Docker, Firebase, MongoDB, SQL, and WordPress.

Company Overview:

TGH Tech is a product development company focused on building scalable, high-quality software across web, mobile, and AI using technologies like , , Python, AWS, Docker, Firebase, MongoDB, SQL, and WordPress.

About the Role

We're seeking a
Digital Marketing Executive
who can take ownership of execution across multiple ongoing marketing projects.

This role combines
hands-on performance marketing
with
strategic coordination
— managing ad campaigns, aligning teams, and ensuring smooth execution across ads, SEO, and content initiatives.

The ideal candidate is both analytical and creative, capable of optimizing campaigns while collaborating with other marketing and content teams.

Key Responsibilities

1. Performance Marketing

  • Plan, launch, and optimize
    Google Ads
    and
    Meta Ads
    campaigns for multiple projects.
  • Track key metrics such as CTR, CPL, CPA, and ROI to evaluate campaign effectiveness.
  • Manage ad budgets, audiences, and creative coordination.
  • Set up and maintain tracking through
    GA4
    ,
    Tag Manager
    , and
    Meta Pixel
    to ensure accurate performance data.

2. Marketing Operations & Coordination

  • Serve as the
    execution partner
    to ensure marketing strategies are implemented effectively.
  • Collaborate with internal teams and freelancers handling SEO, social media, and content creation.
  • Monitor deliverables, maintain timelines, and ensure consistent campaign quality.
  • Prepare and share weekly reports on performance and insights.

3. Content & Communication Support

  • Draft or refine
    ad copies, content briefs, and blog outlines
    where needed.
  • Support content and outreach teams to maintain message consistency.
  • Contribute creative ideas for improving storytelling and audience engagement.

Requirements Core Skills

  • Proven experience managing
    Google Ads and Meta Ads
    campaigns (2+ years preferred).
  • Understanding of
    SEO, content marketing, and social media marketing.
  • Strong coordination and multitasking ability across multiple projects.
  • Proficiency with analytics tools such as
    GA4, Tag Manager
    , and ad dashboards.

Soft Skills

  • Excellent communication and organization skills.
  • Analytical, detail-oriented, and proactive.
  • Comfortable working in a dynamic, multi-project environment.

Bonus Skills (Nice to Have)

  • Experience in
    copywriting, blog writing, or video scripting.
  • Familiarity with
    Notion, ClickUp, or Asana
    for project tracking.
  • Understanding of
    Product-Led Growth
    or B2B marketing strategies.

What You'll Get

  • Exposure to multiple marketing domains —
    ads, SEO, content, and outreach.
  • Ownership of campaigns and measurable marketing outcomes.
  • Opportunity to experiment, learn, and grow across diverse projects.
  • A role that blends creativity, data, and operational execution.

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