Social Media Manager- Crypto

2 days ago

Hyderabad, Telangana, India Pink Sky HR Services Full time ₹ 2,00,000 - ₹ 25,00,000 per year

Role OverviewWe are looking for a Crypto-Native Social Media Manager who lives and breathes Web3 culture. You should be deep in Crypto Twitter, Telegram, Discord, and emerging Web3 platforms, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics within the crypto space.Key Responsibilities1. Social Media Execution & Trend Spotting
• Own and manage social media presence across X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram.
• Stay ahead of Web3 trends, breaking news, and industry shifts to craft real-time reactive content.
• Utilize memes, threads, Twitter spaces, and short-form videos to drive engagement and virality.2. Community Growth & Engagement
• Cultivate a highly engaged community on Telegram & Discord, ensuring active discussions and rapid response to queries.
• Develop and execute gamified campaigns, airdrops, and referral programs to drive retention and advocacy.
• Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in crypto-native spaces.3. Content Creation & Narrative Crafting
• Develop highly engaging, narrative-driven content that aligns with crypto ethos (think: CT vibes, deep-dive threads, and alpha leaks).
• Leverage meme marketing, influencer collaborations, and viral storytelling to maximize organic reach.
• Write Twitter threads, memes, community updates, and educational content that resonate with DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking
• Run targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram tailored to Web3 users.
• Track analytics using Dune, Nansen, and Twitter insights, iterating content strategies based on performance.
• Work closely with Web3 influencers, KOLs, and DAOs for co-marketing initiatives.What You Bring1. Crypto-Native Mindset – You're deeply involved in Crypto Twitter, Telegram alpha groups, and Discord servers.

  1. Content Virality Skills – You can craft meme-driven narratives, viral tweets, and Twitter threads that gain traction.3. Community-First Thinking – You understand how decentralized communities operate and can nurture them effectively.4. Platform Mastery – Expertise in X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster.5. Basic Design & Video Editing – Ability to create quick social assets using Canva, CapCut, or Figma.6. Paid Ads Knowledge – Familiarity with Twitter Ads, Reddit Ads, and crypto-specific ad platforms is a plus.Preferred Experience1. Prior experience managing social media for crypto exchanges, DeFi protocols, NFT projects, or L2 solutions. 2. Understanding of on-chain metrics, wallets, and trading psychology. 3. Experience with Web3 analytics tools (Dune, Nansen, Messari). 4. Connections with crypto influencers, KOLs, and thought leaders.

Please share your resume at

Job Types: Full-time, Permanent

Pay: ₹2,000, ₹2,500,000.00 per year

Experience:

  • total work: 1 year (Required)

Work Location: In person

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