Social Media Manager – Web3

2 weeks ago

Hyderabad, Telangana, India Xomiro - HR Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role: Social Media Manager – Web3

Resume:

Domain:
Web3 is must

Location: Hyderabad

Experience: 4+ years (relevant)

Salary: 26 LPA

Notice Period- Maximum 30 days

Role Overview

We are looking for a
Crypto-Native Social Media Manager

who lives and breathes Web3 culture. You should be deep in
Crypto Twitter, Telegram, Discord, and emerging Web3 platforms

, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires
a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics

within the crypto space.

Key Responsibilities

1. Social Media Execution & Trend Spotting


• Own and manage social media presence across
X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram

.


• Stay ahead of Web3 trends, breaking news, and industry shifts to craft
real-time reactive content

.


• Utilize
memes, threads, Twitter spaces, and short-form videos

to drive engagement and virality.

2. Community Growth & Engagement


• Cultivate a highly engaged community on
Telegram & Discord

, ensuring active discussions and rapid response to queries.


• Develop and execute
gamified campaigns

, airdrops, and referral programs to drive retention and advocacy.


• Moderate discussions, manage FUD effectively, and maintain a pos itive brand reputation in crypto-native spaces.

3. Content Creation & Narrative Crafting


• Develop
highly engaging, narrative-driven content

that aligns with crypto ethos (think: CT vibes, deep-dive threads, and alpha leaks).


• Leverage
meme marketing, influencer collaborations, and viral storytelling

to maximize organic reach.


• Write
Twitter threads, memes, community updates, and educational content

that resonate with DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking


• Run
targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram

tailored to Web3 users.


• Track analytics using
Dune, Nansen, and Twitter insights

, iterating content strategies based on performance.


• Work closely with
Web3 influencers, KOLs, and DAOs

for co-marketing initiatives.

What You Bring

  1. Crypto-Native Mindset

– You're deeply involved in
Crypto Twitter, Telegram alpha groups, and Discord servers

.

2.
Content Virality Skills

– You can
craft meme-driven narratives, viral tweets, and Twitter threads

that gain traction.

3.
Community-First Thinking

– You understand
how decentralized communities operate

and can nurture them effectively.

4. 
Platform Mastery

– Expertise in
X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster

.

5. 
Basic Design & Video Editing

– Ability to create quick social assets using
Canva, CapCut, or Figma

.

6. 
Paid Ads Knowledge

– Familiarity with
Twitter Ads, Reddit Ads, and crypto-specific ad platforms

is a plus.

Preferred Experience

  1. Prior experience managing social media for
    crypto exchanges, DeFi protocols, NFT projects, or L2 solutions

.

2. Understanding of
on-chain metrics, wallets, and trading psychology

.

3. Experience with
Web3 analytics tools

(Dune, Nansen, Messari).

4. Connections with
crypto influencers, KOLs, and thought leaders

.

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