Ppc Expert

1 day ago

Gurgaon, Haryana, India Flyswatt Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking a highly motivated and detail-oriented PPC Executive to join our digital marketing team for US Travel Process. The ideal candidate will be responsible for planning, implementing, and optimizing pay-per-click (PPC) campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising channels. You will play a key role in driving qualified traffic, generating leads, and achieving ROI targets.

Role & responsibilities

  • Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms.
  • Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.
  • Write compelling ad copy and optimize ad creatives for higher CTR and conversions.
  • Monitor campaign performance on a daily, weekly, and monthly basis using analytics and reporting tools.
  • Track and analyze KPIs (CTR, CPC, CPA, and ROAS) to measure campaign success and recommend improvements.
  • Manage budgets effectively to ensure maximum ROI.
  • A/B test ads, landing pages, and campaign strategies to optimize results.
  • Stay updated with industry trends, algorithm updates, and new advertising features.
  • Collaborate with the SEO, content, and design teams to align PPC efforts with overall digital strategy.
  • Prepare performance reports and present insights to stakeholders.

Preferred candidate profile

  • Proven experience (13 years) in managing PPC campaigns.
  • Strong knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and LinkedIn Ads.
  • Proficiency in Google Analytics, Tag Manager, and other tracking tools.
    • Excellent analytical, problem-solving, and data interpretation skills.
  • Strong copywriting and communication skills.
  • Ability to manage multiple campaigns and meet deadlines.
  • Certification in Google Ads or Facebook Blueprint (preferred).

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