Influencer Marketing Specialist

2 days ago

Gurgaon, Haryana, India Synk Entertainment Full time ₹ 45,00,000 - ₹ 90,00,000 per year

Company Description

Collab Collide LLC is a results-driven marketing agency that helps brands grow their ROI through authentic creator-driven content and smart affiliate marketing. We focus on building meaningful partnerships and leveraging the power of social platforms, with a strong presence in the US and UK markets. Our services include organic video content creation for TikTok and Instagram, affiliate marketing and commerce integration with top partners on platforms like Amazon and TikTok Shop, and high-impact paid creator campaigns that boost visibility and drive real influence.

Role Description

This is a full-time role for an Influencer Marketing Specialist (Remote). The Influencer Marketing Specialist will be responsible for developing and executing end-to-end influencer marketing strategies, building and maintaining relationships with creators, analyzing campaign performance, and driving viral ideas across social media platforms. The ideal candidate should be comfortable managing regular communication with multiple creators via email, as it serves as the primary channel for coordination and relationship building.

Key Responsibilities

Scouting, Outreach & Negotiation

Identify and shortlist influencers who align with client (brand) values using tools like Instagram and TikTok Creator Marketplace, and then reach out to influencers via TikTok chat, DMs, email, etc. Support discussions on deliverables, timelines, and compensation while learning to calculate CPM and structure fair deals

Coordination & Communication

Manage product shipments with the logistics team to ensure timely delivery for content creation.

Maintain smooth communication with influencers through WhatsApp and email, ensuring deadlines and deliverables are met.

Content Management

Share content briefs and brand guidelines with influencers and review drafts for consistency and quality. Provide feedback and suggestions to optimize content for engagement and virality.

Ensure approved content is posted on schedule across relevant platforms.

Finance, Analytics & Reporting

Coordinate with the finance team to process influencer payouts accurately and on time.

Maintain and update campaign data in the metric sheet for performance evaluation and insights

Qualifications

  • Experience in Influencer Marketing, Social Media Management, and Campaign Execution
  • Strong skills in Communication and Relationship Building
  • Ability to match the pace of a fast-growing company
  • Knowledge of social media platforms like TikTok, Instagram, and YouTube
  • Creative thinking and adaptability to learn quickly
  • High proficiency in the English language (reading and writing)
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience in a marketing agency or related industry is a plus
  • Freshers can apply

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