Senior Product Marketing Manager

3 days ago

Noida, Uttar Pradesh, India AAFT Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities

Brand & Product Positioning

 Define and execute brand messaging and programme positioning for each AAFT school, tailoring value propositions to diverse learner personas.

 Map and articulate Points of Parity (POPs) and Points of Difference (PODs) for AAFT's programmes vs competitors.

 Create and maintain feature comparison tables for use across landing pages, brochures, and sales collaterals. Competition Analysis

 Conduct detailed competitor benchmarking across each vertical (e.g., Whistling Woods for Cinema, Pearl Academy for Fashion, etc.)

 Extract insights around pricing, curriculum, placements, and faculty to refine AAFT's communication strategy. Call Quality & Sales Support

 Regularly listen to counsellor calls to capture common objections, learner queries, and missed pitch opportunities.

 Work closely with Admissions to train sales teams on how to pitch better—using programme USPs, competitive differentiation, and trust-building content.

 Provide battlecards, talking points, rebuttal scripts, and updated decks to enhance sales effectiveness. Conversion Rate Optimisation (CRO)

 Use heatmaps, scroll tracking, and A/B testing tools (e.g., Hotjar, VWO, Microsoft Clarity) to identify and eliminate friction on programme pages.

 Drive constant landing page improvements across headlines, CTAs, testimonials, visuals, and form placement to boost conversion rates.

Performance Marketing Alignment

 Collaborate with paid media teams to create effective ad hooks, creatives, and funnel-stage-specific copy.

 Ensure all ad creatives and copies for diploma and degree batches are delivered well in advance of campaign launch timelines.

 Analyse performance creative metrics (CTR, CVR, etc.) to evolve winning content styles and messaging themes.

Collateral Development & Campaign GTM

 Lead the development of brochures, landing pages, prospectuses, FAQs, and alumni/faculty reels aligned with each programme.

 Plan and execute go-to-market strategies for new launches, masterclasses, industry events, and application windows.

 Ensure communication consistency across touchpoints (website, ads, emails, WhatsApp, ORM, etc.)

Cross-functional Collaboration

 Act as a bridge between Product, Academic, Tech, Creative, Admissions, and Performance Marketing teams.

 Drive project management rigour using tools like Notion, Asana, or Trello to deliver sprint-wise outputs.

 Mentor junior marketing team members to deliver on briefs, timelines, and quality standards.

Requirements

 6–9 years in product marketing or category management roles in ed-tech, SaaS

 Expertise in storytelling, creative briefing, and performance campaign alignment

 Experience with CRO tools and A/B testing frameworks

 Strong understanding of digital funnels, lead nurturing, and full-funnel messaging

 Excellent project management and stakeholder coordination skills

 Comfortable conducting call audits, writing sales enablement tools, and guiding ad creatives

  • Senior Manager- Product Marketing

    2 weeks ago

    Noida, Uttar Pradesh, India Innovaccer Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    About the RoleWe are seeking a dynamic and strategic Senior Manager - Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccers products. You will work closely with product...

  • Senior Product Manager

    4 weeks ago

    Noida, Uttar Pradesh, India Winkraft Games Full time

    Senior Product Manager - Winkraft Games Pvt. Ltd. About Winkraft Games Private Limited Winkraft Games Private Limited is an emerging name in the gaming industry, committed to creating exceptional gaming experiences. We are looking for a passionate and experienced Senior Product Manager to lead the development and launch of our Real Money Gaming (Rummy &...

  • Senior Product Manager

    4 weeks ago

    Noida, Uttar Pradesh, India Winkraft Games Full time

    Senior Product Manager - Winkraft Games Pvt. Ltd. About Winkraft Games Private Limited Winkraft Games Private Limited is an emerging name in the gaming industry, committed to creating exceptional gaming experiences. We are looking for a passionate and experienced Senior Product Manager to lead the development and launch of our Real Money Gaming (Rummy &...

  • Senior Product Marketing Manager

    1 week ago

    Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

    We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue...

  • 3164-Senior Manager-Product Marketing

    3 days ago

    Noida, Uttar Pradesh, India Innovaccer Analytics Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Hello You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer. Go to Market at Innovaccer Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply...

  • Senior Product Manager

    2 weeks ago

    Noida, Uttar Pradesh, India NEC Corporation Full time

    Job Summary We are seeking an experienced Senior Product Manager to lead the product lifecycle management pricing and business development for our ICT products The ideal candidate will have a strong background in product management business development and presales with excellent communication and project management skills Key Responsibilities 1 ...

  • Senior Product Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue...

  • Senior Marketing Manager

    4 weeks ago

    Noida, Uttar Pradesh, India Impetus Full time

    Job Description The Senior Manager / Director of Marketing will drive the brand reach, positioning and revenue growth for the services and solutions of the company, by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. This role will be pivotal in designing effective marketing strategy to attract, engage...

  • Senior Marketing Manager

    4 weeks ago

    Noida, Uttar Pradesh, India HouseEazy Full time

    About HouseEazy: HouseEazy is a fast-growing proptech startup on a mission to transform secondary residential real estate transactions in India. We are redefining the way people buy and sell homes- making the process transparent, seamless, and lightning-fast. Role Overview: We're looking for a dynamic and experienced Senior Manager – Marketing who is...

  • Senior Production Manager

    1 week ago

    Noida, Uttar Pradesh, India beBeeProduction Full time ₹ 36,00,000 - ₹ 72,00,000

    Senior Production ManagerJob Description:We are seeking a seasoned and accomplished Senior Production Manager to lead our production team. As a key member of our organization, you will be responsible for overseeing the daily operations of the production team, ensuring timely delivery of projects, and maintaining high-quality standards.Responsibilities: