Social Media Manager

The Social Media Manager is responsible for developing and implementing the organization's social media strategy to increase brand awareness, engagement, and customer loyalty. This role is crucial for managing the company's online presence and voice across various social media platforms.

Duties and Responsibilities

• Strategy and Planning:
• Develop, implement, and manage a comprehensive social media strategy that aligns with business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Set key performance indicators (KPIs) for social media campaigns, such as engagement rates, reach, and conversions.
• Content Creation and Management:
• Create, curate, and publish engaging and original content daily across all social media channels (e.g., Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
• Develop a content calendar to ensure a consistent and timely posting schedule.
• Adapt content to suit the unique style and audience of each platform.
• Work with cross-functional teams (e.g., marketing, design, sales) to ensure brand consistency.
• Community Engagement and Management:
• Monitor, listen to, and respond to users on social media in a timely and professional manner.
• Foster a sense of community by initiating and facilitating conversations.
• Manage and resolve customer service inquiries and feedback on social platforms.
• Handle social media crises with tact and diplomacy.
• Analytics and Reporting:
• Monitor, track, and analyze the performance of social media campaigns using tools like Google Analytics, Facebook Insights, and other platform-specific analytics.
• Prepare regular reports on campaign performance and present findings to management.
• Use data and metrics to refine and optimize social media strategy.
• Other Responsibilities:
• Identify and build relationships with social media influencers.
• Manage social media advertising campaigns and budget.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Content planning, preparing monthly social media calendars, boost, running ad campaigns, analysis, report generation etc - for Meta and LinkedIn. Good understanding of branding.

Skills and Qualifications

• Required Skills:
• Excellent Communication and Writing Skills: The ability to craft clear, compelling, and brand-consistent copy for a variety of platforms.
• Creative Thinking: The ability to generate innovative ideas for content and campaigns.
• Data Analysis: Proficiency in interpreting social media metrics and making data-driven decisions.
• Project Management: Strong organizational skills to manage multiple projects and deadlines.
• Platform Expertise: In-depth knowledge of various social media platforms and their specific features and algorithms.
• Adaptability: The ability to quickly pivot strategies based on changing trends and algorithm updates.
• Preferred Qualifications:
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven work experience as a Social Media Manager or in a similar role.
• Experience with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Buffer).
• A strong portfolio showcasing successful social media campaigns.
• Knowledge of SEO and digital marketing principles.
• Experience with graphic design and video editing software is a plus.

Job Type: Full-time

Pay: ₹350, ₹450,000.00 per year

Application Question(s):

• Can you do content planning and prepare monthly social media calendars?
• Can you run ad campaigns, Boost, Analyse and generate reports for Meta and LinkedIn?
• Do you have a good understanding of branding?

Work Location: In person