Manager - Social Media

2 weeks ago

Chennai, Tamil Nadu, India Vakilsearch Full time

Manager - Social Media

Key Responsibilities:

Social Media Strategy & Management:

- Take full ownership of all social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, etc.

- Develop and implement a structured content calendar aligned with brand goals, campaigns, and product initiatives.

- Define and execute strategies to increase followers, engagement, and brand awareness across platforms.

- Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.

- Monitor social media trends, competitor activities, and emerging platforms to keep the brand ahead.

Content Creation & Engagement:

- Create, curate, and post high-quality, engaging content including graphics, captions, stories, and videos.

- Manage short-form and long-form video content (Reels, Shorts, YouTube, webinars, live streams).

- Drive community engagement by responding to messages, comments, and inquiries in a timely manner.

- Coordinate with internal teams to handle sales inquiries and support-related escalations.

Analytics & Optimization:

- Track and analyze key metrics (reach, impressions, engagement, CTR, conversions).

- Generate performance reports and provide actionable insights to improve content strategy.

- Optimize content delivery and posting schedules based on data-driven insights.

- Experiment with paid advertising campaigns to boost reach and performance.

Qualifications & Experience:

- 3 to 5 years of hands-on experience in social media management and digital marketing.

- Strong track record of growing brand presence and community engagement.

- Excellent written and verbal communication skills with a flair for storytelling.

- Proven ability to balance creativity with analytics.

Technical Skills:

Must-Have Skills:

- Social Media Platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok

- Content Creation Tools: Canva, Photoshop, Illustrator (basic)

- Video Editing: Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve

- Social Media Management Tools: Hootsuite, Buffer, Sprout Social, or equivalent

- Analytics: Native platform insights, Google Analytics, Meta Business Suite

Good-to-Have Skills:

- Paid Media Campaigns: Facebook Ads Manager, LinkedIn Ads

- SEO for social media content

- Experience with live-streaming/webinar platforms (Zoom, OBS Studio, StreamYard)

Who You Are:

- A creative thinker who understands how to connect with audiences digitally.

- A proactive self-starter who can independently manage campaigns end-to-end.

- A strong collaborator who thrives in cross-functional teams.

- Analytical, data-driven, and motivated to continuously optimize performance

(ref:iimjobs.com)

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