Freelancer Digital Marketer

4 days ago

Mumbai, Maharashtra, India Yog Love Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About YogLove

YogLove is a wellness and lifestyle brand committed to spreading the power of yoga, fitness, and mindful living. We conduct yoga classes, retreats, and wellness programs that inspire individuals to live healthier, happier, and more balanced lives.

Role Overview

We are looking for a
creative and result-driven Freelance Digital Marketer
to help us grow our online presence, engage our community, and promote our yoga classes, wellness retreats, and collaborations. The ideal candidate should be passionate about
fitness, wellness, and digital storytelling
with strong expertise in managing online marketing campaigns.

Key Responsibilities

  • Develop and implement digital marketing strategies to promote YogLove's programs, retreats, and events.
  • Manage and grow social media accounts (Instagram, Facebook, YouTube, LinkedIn, etc.) with engaging content.
  • Run paid ad campaigns (Google Ads, Meta Ads) to generate leads and conversions.
  • Create and execute email marketing campaigns and newsletters.
  • Collaborate with designers/creators to deliver high-quality content (posts, reels, blogs, videos).
  • Track performance metrics (engagement, reach, leads, ROI) and prepare reports.
  • Stay updated with digital marketing trends, especially in the fitness and wellness sector.
  • Suggest innovative ideas for community building and brand visibility.

Requirements

  • Proven experience as a Digital Marketer / Social Media Manager (preferably in fitness/wellness).
  • Strong knowledge of SEO, SEM, Google Analytics, and social media algorithms.
  • Hands-on experience with paid ads and influencer marketing.
  • Excellent communication and copywriting skills.
  • Creative mindset with an eye for detail.
  • Ability to work independently and deliver results on deadlines.

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