Sports Marketing Manager
4 days ago
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- Develop and execute a comprehensive content strategy aligned with marketing goals and brand voice.
- Plan content calendars for each sport/team in collaboration with internal stakeholders and external partners.
- Brand Communication
- Define and maintain the tone of voice for each team, ensuring consistency across all touchpoints.
- Craft messaging that resonates with diverse fan bases and reflects the spirit of the sport and the team.
- Content Creation & Oversight
- Lead the creation of high-quality content including social media posts, videos, articles, and fan engagement campaigns.
- Collaborate with agencies, designers, video editors, and copywriters to bring stories to life.
- Fan Engagement & Growth
- Drive initiatives to increase fan engagement, loyalty, and community participation.
- Monitor trends, fan sentiment, and analytics to optimize content performance.
- Cross-functional Collaboration
- Work closely with digital, PR, sponsorship, and on-ground teams to ensure cohesive storytelling.
- Align content with commercial goals, brand partnerships, and league requirements.
- Work closely with digital, PR, sponsorship, and on-ground teams to ensure cohesive storytelling.
- 5+ years of experience in content, brand, or digital marketing, preferably in sports, entertainment, or youth-centric brands.
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