Marketing Executive/Manager

About Toprankers
Toprankers is one of India's most trusted EdTech platforms, helping students discover their potential and prepare for some of the country's most competitive exams —
CLAT, IPMAT, CUET, NIFT, NID, and CAT
, among others.

We are on a mission to make career discovery and preparation smarter, more accessible, and deeply personalized. To expand our reach in
Pune and nearby regions
, we are looking for an energetic and network-driven
Marketing Executive / Manager
to strengthen our school and college outreach programs and build strong brand visibility for Toprankers in western India.

Role Overview
As a
Marketing Executive / Manager
, you will play a key role in
driving student acquisition, partnerships, and brand engagement
at the regional level. Your primary focus will be on building strong connects with
schools, colleges, and academic institutions
, executing local marketing initiatives, and ensuring consistent brand presence for Toprankers across Pune and Maharashtra.

This is a high-energy, field-focused role that blends
relationship-building, event management, and strategic marketing execution
.

Key Responsibilities

• Institutional Outreach & Partnerships

Identify, approach, and build partnerships with
schools, junior colleges, and universities
across Pune and nearby cities.

Conduct
career awareness seminars, workshops, and counselling sessions
in schools/colleges to promote Toprankers' programs.

Develop long-term academic relationships with principals, coordinators, and career counsellors.

Collaborate with the academic and counselling teams to ensure smooth execution of institutional events and follow-up leads.

• Marketing Campaign Execution

Plan and execute
local marketing campaigns
, including print, outdoor, and digital outreach.

Coordinate and represent Toprankers at
education fairs, inter-school/college events, fests, and competitions
.

Identify new branding opportunities within academic institutions and community networks.

Support the creation of marketing materials, presentations, and promotional content for offline and online use.

• Lead Generation & Conversion Support

Drive student lead generation through outreach activities, seminars, and referral programs.

Ensure effective data capture, follow-up, and lead handover to the counselling/admissions team.

Track ROI of marketing activities and provide data-backed insights to optimize campaigns.

• Brand Building & Reporting

Ensure brand visibility and consistency in all local marketing initiatives.

Regularly update reports on marketing activities, outreach events, partnerships, and lead conversions.

Represent Toprankers as a
brand ambassador
across schools and educational ecosystems in the region.

Desired Profile
Education
Graduate or Postgraduate in
Marketing, Business Administration, or Communication
preferred.

Experience
2–5 years of experience
in marketing, institutional outreach, or business development (preferably in the
EdTech / Test-prep / Education sector
).

Prior experience in school or college connects
is
highly preferred
.

Candidates with a strong local network in Pune and nearby regions will have an advantage.

Skills & Attributes
Excellent communication, presentation, and interpersonal skills.

Strong relationship-building ability and confidence in engaging with school authorities.

Hands-on experience in event management and field marketing.

High ownership mindset, target-oriented approach, and ability to work independently.

Comfort with travel within Pune and Maharashtra for outreach activities.

Why Join Toprankers?
Opportunity to work with one of
India's fastest-growing EdTech brands
shaping the future of test preparation.

A dynamic, performance-driven environment with
end-to-end ownership
of marketing initiatives.

Exposure to both
on-ground and digital marketing
strategies in a high-growth setup.

Competitive compensation with attractive incentives and professional growth opportunities.