Assistant Program Manager

2 weeks ago


Mumbai, Maharashtra, India Aditya Birla Group Full time ₹ 5,00,000 - ₹ 12,00,000 per year

ABC Digital Ltd.

Assistant Program Manager - Housing Finance

Location: Thane - GCorp, Maharashtra

Job Purpose

Assistant Program Manager person is responsible for tracking the customer funnel movement from potential customers (leads) into actual clients. This role typically involves tracking, monitoring and analysing various stages of the sales funnel to maximize conversion rates. Tasks might include coordination with the various stakeholders where the lead is generated, collaborating with sales teams, and analysing data to refine the funnel's effectiveness.

Job Context & Major Challenges

Job Context/Job Challenges:Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.

ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

About the Aditya Birla Capital Virtual Relationship Business –

Key Challenges for the role –

Ensuring consistent sales performance and lead conversion from various sources

Making sure the lead flow is seamless to the call center ( inhouse and outsources as per the planning Coordinating with Internal Teams: Interacting and coordinating with internal teams for obtaining business approvals and addressing credit, underwriting, and other operational requirements.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1

Lead generation .

Develop and execute a comprehensive lead generation strategy to attract potential clients along with Marketing and internal team.

Identify and leverage appropriate channels such as social media, content marketing, paid advertising, and partnerships

Monitor industry trends and competitor activities to refine the lead generation approach

KRA2

Lead segmentation and qualification

Collaborate with marketing and sales teams to establish clear criteria for qualified leads.

Collaborate with Analytics team to get the lead scoring system to prioritize and segment leads based on their potential value and readiness to convert.

Implement an effective lead nurturing process to engage and educate prospects over time.

KRA3

Sales Funnel optimization and Revenue enhancement

Analyze the sales funnel stages and identify bottlenecks or areas of improvement

Optimize each stage of the funnel for higher conversion rates, addressing pain points and objections.

Help to conduct A/B test landing pages, email campaigns, and other conversion points to enhance effectiveness.

Track the conversions done through the lead and manage the Life cycle of these customers .

KRA4

Data Analysis and Optimization

Track and analyze key metrics related to the lead funnel's performance, such as conversion rates, engagement rates, and ROI.

Generate regular reports to provide insights into the effectiveness of different strategies and tactics.

Use data-driven insights to make informed decisions and adjust strategies as needed.

KRA5

Technology and Automation &Communication

Implement marketing automation tools to streamline lead nurturing and communication processes.

Stay up-to-date with the latest marketing technologies and tools to enhance efficiency and effectiveness.

Stay informed about industry best practices, emerging trends, and changes in customer behavior.

Proactively suggest and experiment with innovative strategies to improve the lead funnel's performance.

Ensure proper integration between different systems to maintain a seamless flow of data.

KRA6

Collaboration with Internal and LOB stake holders

Collaborate with the internal stake holders ,External vendors ( CC) and the LOB stake holders for issuance /Disbursement of cases at each stage of the Lead/Sales Funnel

Minimum Experience Level

5 - 12 years

Job Qualifications

Under Graduate



  • Mumbai, Maharashtra, India Agamlinc Edu Systems Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role Description:The Assistant Program Manager will be crucial in helping manage operations using data analytics and process compliance across multiple universities and programs. This will give a unique opportunity to develop and exercise data analytics skills, the ability to develop efficient processes and strong interpersonal and cross-cultural skills.The...


  • Mumbai, Maharashtra, India LINC Education Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    The role of an Assistant Program Manager will cover the following key areas -Support the delivery services by setting up and monitoring SOPs, managing client communication, leading the discussions in the weekly review meetings, creating dashboards etc.Coordinate the daily delivery of services by LINC Fellows (LINC's academic professionals)Track the progress...

  • Program Manager

    1 week ago


    Mumbai, Maharashtra, India MSEEDEDUCATION Full time ₹ 3,50,000 - ₹ 6,50,000 per year

    We are hiring a program assistant for Bhavans College MSEED.The role will entail course management, academic management, student attendance and faculty management, liasioning with Mumbai University and student examinations and daily time table and classroom management


  • Mumbai, Maharashtra, India Aditya Birla Capital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role SummaryWe are seeking a results-drivenGroup/Commercial Insurance Salespersonto drive new business acquisition and revenue growth by selling group/commercial insurance solutions to companies of all sizes. Thisindividual contributor rolerequires proactive lead generation, consultative selling, and strong relationship management skills. He/She will be...


  • Mumbai, Maharashtra, India Bristol Myers Squibb Full time ₹ 1,20,000 - ₹ 5,44,000 per year

    Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the...


  • Mumbai, Maharashtra, India Bristol Myers Squibb Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the...

  • Program Manager

    21 hours ago


    Navi Mumbai, Maharashtra, India Mahindra & Mahindra Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About the Kaabil Project Kaabil is a flagship women empowerment initiative supported by the Mahindra Group. The program aims to counsel, skill, place, and digitally match women with employment opportunities across India. The initiative works closely with internal teams and external partners to drive impact at scale. Role Overview The Program Manager will...

  • Program Coordinator

    6 days ago


    Mumbai, Maharashtra, India Srujna Full time ₹ 2,00,000 - ₹ 4,00,000 per year

    Srujna is a non-profit organization committed to empowering women through sustainable livelihood opportunities, skill development, and capacity-building programs. We work with grassroots communities to create lasting social impact and economic independence.Role OverviewWe are looking for a Program Coordinator to support our team in implementing and...


  • Mumbai, Maharashtra, India VodafoneZiggo Full time

    Job Req ID: 47223Location:Mumbai, INFunction: VIBSAbout:Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the...

  • Program Manager

    2 days ago


    Mumbai, Maharashtra, India Cuddles Foundation Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Program ManagerCuddles Foundation brings holistic nutritional counselling to children fighting cancer across India. We are seeking a dynamic Program Manager to lead the budgeting, operational, and leadership efforts across multiple hospital sites within our nutrition-focused initiative. This role involves close collaboration with clinical operations to...