Content Marketing Specialist

3 days ago

Ahmedabad, Gujarat, India Evoort Solutions Full time

Job Summary:

  • We are looking for a creative and results-driven Content Marketing Specialist to join our team.

  • The ideal candidate should have a strong background in content marketing within a marketing agency, a proven track record in technical blog writing, and expertise in social media management.

  • The candidate must have exposure to industries such as Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigars, along with experience in dealing with US-based clients.

  • You will be responsible for crafting compelling content strategies, executing email marketing campaigns and optimizing content calendars to enhance brand visibility and engagement.

Key Responsibilities:

  • Develop and execute content marketing strategies to drive engagement, lead generation and brand awareness.

  • Create high-quality, informative and engaging content, including technical blogs, articles, case studies, whitepapers, and more, specifically tailored to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries.

  • Manage and optimize social media platforms to increase audience reach and interaction.

  • Plan, develop, and implement email marketing campaigns to nurture leads and enhance customer engagement.

  • Collaborate with cross-functional teams to create a cohesive content strategy aligned with business goals.

  • Monitor content performance metrics, analyze data and modify strategies accordingly to improve effectiveness.

  • Maintain and update the content calendar to ensure consistency in messaging and timely content distribution.

  • Ensure content aligns with SEO best practices to improve visibility and organic traffic.

  • Stay updated with industry trends, competitors and emerging content marketing techniques.

Required Qualifications & Skills:

Experience:

  • 2-3 years in content marketing within a marketing agency, with direct exposure to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries.

Technical Writing:

  • Proven expertise in technical blog writing and content creation.

Email Marketing:

  • Hands-on experience in planning and executing email campaigns.

Social Media Management:

  • Strong skills in handling and optimizing social media channels.

Copywriting:

  • Excellence in developing persuasive and engaging copy for various content formats.

Analytical Skills:

  • Ability to analyze content performance and make data-driven improvements.

Content Calendar Management:

  • Experience in planning and maintaining content schedules.

SEO Knowledge:

  • Understanding of SEO best practices to enhance content reach and effectiveness.

US Market Experience:

  • Experience in dealing with US-based clients and understanding market-specific content needs.

Adaptability:

  • Ability to modify and refine content strategies based on evolving market needs.

Preferred Qualifications:

  • Experience with marketing automation tools and content management systems.

  • Knowledge of graphic design or basic video editing is a plus.

  • Familiarity with B2B and SaaS content marketing strategies.

Why Join Us?

  • Opportunity to work in a dynamic and creative environment.

  • Exposure to industry-leading content marketing strategies.

  • Career growth opportunities and professional development.

  • Collaborative team culture with a focus on innovation.

If you are a passionate content marketer with a knack for storytelling and strategy, we'd love to hear from you Apply now to be a part of our growing team.

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