Digital Marketing Specialist

2 weeks ago

Ahmedabad, Gujarat, India Solvative Full time US$ 60,000 - US$ 1,20,000 per year

Digital Marketing Specialist - B2B

Development Center:
Ahmedabad, Gujarat, India

Headquarters:
Dallas

Work Mode:
Remote

About the Role

We're hiring a Digital Marketing Specialist to drive B2B demand generation across SEO, SEM, LinkedIn Ads, and content-led acquisition for Solvative's U.S. market.

This is a hands-on execution role focused on growth, optimization, and the delivery of clear performance insights.

Experience Required:
2–3 years (B2B or tech services)

Skills

  • Strong knowledge of B2B SEO (technical, on-page, keyword strategy)
  • Expertise in SEM/Google Ads for lead generation, optimization & reporting
  • Experience running LinkedIn Ads for B2B campaigns
  • Understanding of content marketing & funnel-based acquisition
  • Ability to analyze performance data, build reports, and present insights
  • Familiarity with marketing automation & CRM tools (HubSpot preferred)
  • Basic understanding of GA4, Google Tag Manager, Search Console

Requirements

  • 2–3 years of digital marketing experience (B2B/tech services advantage)
  • Experience executing multi-channel campaigns with measurable impact
  • Strong communication & project management skills
  • Ability to collaborate in a fast-paced environment
  • Understanding of U.S. market trends & buyer behavior (preferred)
  • Ability to monitor website traffic & campaign performance via GA4 and Looker Studio
  • Support in planning & executing email marketing campaigns
  • Track KPIs and prepare weekly/monthly performance reports.
  • Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets.
  • Experience with UTM tagging, tracking QA, and dashboard reporting
  • Strong content creation abilities (Canva)
  • Excellent communication, analytical & problem-solving skills
  • Ability to work independently and collaboratively in results-driven environments

Preferred Qualifications

  • Degree in Marketing, Business, Communications, or related field
  • Certifications in Google Ads, Meta Ads, SEO tools (added advantage)

What We Offer

  • MacBooks for all team members
  • Flexible working hours supporting work-life balance
  • Opportunity to work on exciting, AI-driven projects
  • Supportive and collaborative team culture
  • Strong professional growth & learning opportunities
  • Option for remote working, with office visits as required
  • Travel & accommodation reimbursements for required office visits

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