Digital Marketing Specialist

Company is a growing business solutions and advisory organization in the luxury real estate and hospitality sector, founded by industry experts with extensive experience in management, marketing, finance, and digital technology. Our innovative approach combines cutting-edge marketing concepts with out-of-the-box sales strategies, allowing us to successfully conceptualize and market projects across India.

Company specialize in: Holiday Homes, Real Estate Investments, Hospitality, Advisory Services

Role Overview:

The Marketing Executive will be responsible for executing marketing campaigns, supporting brand activities, and ensuring smooth coordination between the marketing, sales, and creative teams. The role demands strong organizational skills, creativity, and the ability to deliver high- quality outputs on time. The candidate will work closely with the Marketing and Innovation Strategy Manager to implement strategies that promote the company's projects and enhance customer engagement.

Key Responsibilities

1. Campaign Execution

Assist in the implementation of marketing campaigns across digital and offline channels.

Coordinate with designers, content creators, and vendors to ensure timely delivery of marketing materials.

Schedule and manage posts across social media platforms in line with the content calendar.

2. Content & Collateral Support

Assist in creating brochures, presentations, and promotional materials for various projects.

Ensure content is aligned with brand guidelines and project-specific requirements.

Coordinate with photographers, videographers, and external agencies for creative assets.

3. Digital Marketing Support

Monitor and report on social media engagement, website traffic, and digital ad performance.

Support lead generation activities by updating CRM databases and following up with the sales team.

Assist in SEO and SEM initiatives as guided by the marketing manager.

4. Event Coordination

Support in planning and execution of marketing events, site visits, exhibitions, and promotional activities.

Manage logistics for events, including vendor coordination, branding materials, and client communication.

5. Market Research

Collect and compile competitor activity updates, pricing trends, and market insights.

Assist in preparing market research reports to guide marketing decisions.

6. Internal Coordination

Liaise between marketing, sales, and operations teams to ensure smooth flow of information.

Maintain marketing trackers and ensure timely reporting of activities.

Qualifications

1. Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

2. 1–3 years of experience in marketing, preferably in real estate, hospitality, or luxury segments.

3. Proficiency in MS Office; basic knowledge of digital marketing tools and social media platforms.

4. Strong communication skills (verbal & written) and an eye for detail.

5. Ability to multitask and work under tight deadlines.

Key Result Areas (KRA)

1. Campaign Delivery & Timeliness

Ensure 100% on-time execution of assigned campaigns and marketing activities.

Maintain campaign checklists and report status to the Marketing Manager weekly.

2. Lead Support & Coordination

Achieve monthly targets for marketing-qualified leads (MQLs) as per campaign objectives.

Ensure lead data accuracy in CRM with 0% missing information.

3. Brand Collateral Quality

Deliver all marketing materials (brochures, presentations, digital creatives) error-free and as per brand guidelines.

4. Digital Engagement

Contribute to achieving monthly targets for social media reach, engagement, and follower growth.

Submit weekly digital performance reports with key insights.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person