Marketing Strategist

2 days ago

Pune, Maharashtra, India Copods Full time ₹ 4,00,000 - ₹ 8,00,000 per year

About Us
Copods Design Technology Solution LLP is a dynamic design and technology firm committed to delivering impactful digital solutions. We collaborate with a diverse range of clients to craft experiences that are not only creative but strategically aligned with business goals.

We are looking for a passionate and detail-oriented
Marketing Strategist
to join our growing team. If you have a flair for storytelling, strategy, and a deep understanding of digital trends—this role is for you.

Key Responsibilities

  • Develop, implement, and manage Copods' social media strategy with a strong foundation in research, platform-specific planning, messaging frameworks, and target audience profiling.
  • Strategically plan, create, publish, and share engaging content (text, images, videos) daily to build brand affinity and strengthen customer relationships.
  • Create and distribute content across various channels, including social media, blog articles, e-newsletters, and web pages.
  • Collaborate with copywriters, designers, and internal teams to ensure consistency in brand voice, tone, and messaging across all platforms.
  • Monitor, analyze, and report on performance metrics, campaign results, and industry trends to refine and optimize strategy continuously.
  • Engage directly with clients to understand their brand voice, objectives, and market positioning to create tailored social media strategies.
  • Develop and present creative pitch decks for client campaigns and new business opportunities.
  • Manage multiple brand mandates across sectors with a strong grasp of B2B marketing strategies and tone differentiation.
  • Stay ahead of digital trends, tools, and technologies, and actively suggest innovative ideas to enhance content performance and audience engagement.

Skills & Qualifications

  • Bachelor's degree in Communications, Marketing, or a related field.
  • Minimum 1 year of relevant experience in social media strategy, account management, or digital marketing.
  • Proven expertise in content creation, campaign planning, and performance analysis.
  • Solid understanding of B2B marketing principles with the ability to manage multiple brand voices and client mandates.
  • Exceptional communication skills with a strong storytelling ability and an eye for detail.
  • Ability to work both independently and collaboratively in a fast-paced, dynamic environment.

Why Join Us?

  • Work with a diverse, creative team across exciting industries.
  • Take ownership of your strategies with room for innovation and experimentation.
  • Opportunity to work closely with clients and contribute to high-impact campaigns.
  • A flexible work culture that encourages growth, learning, and collaboration.

Skills: social media,digital trends,b2b,digital,campaigns

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