Social Media Strategist
12 hours ago
Company Description
Ace Works, founded in January 2019 by Cirill Pillai, is a global digital marketing force that offers a range of services to help businesses conquer the digital age. We operate across 3 countries – India, the USA, and Qatar, and are obsessed with our clients' growth.
Key Responsibilities:
Strategy & Planning
- Develop end-to-end social media strategies tailored for each platform (Instagram, Facebook, LinkedIn, Twitter, YouTube, Threads, etc.)
- Conduct market, competitor, and audience research to create platform-specific content strategies
- Define quarterly and monthly content pillars, calendars, and campaign themes
- Create brand voice & tone guidelines for social communication
Execution & Content Supervision
- Supervise daily content creation (copy, creatives, videos, reels, carousels, stories)
- Collaborate with designers, copywriters, and video editors for content execution
- Coordinate with marketing and product teams to ensure message consistency and brand alignment
- Plan and launch social media campaigns for new product launches, sales events, or awareness drives
Community Management
- Oversee community engagement, DMs, comment replies, and influencer interactions
- Build strategies to grow followers, improve engagement rate, and foster a loyal online community
- Track sentiment analysis and manage online reputation when needed
Performance Monitoring & Optimization
- Define KPIs and benchmarks for each platform (e.g., reach, CTR, engagement, conversions)
- Use tools like Meta Business Suite, LinkedIn Analytics, Instagram Insights, etc. for data tracking
- Prepare weekly/monthly performance reports, extract insights, and pivot strategies accordingly
Paid Social (Optional but Preferred)
- Coordinate with the performance marketing team for ad creatives and audience targeting
- Provide creative input for ad campaigns on Meta, LinkedIn, YouTube, etc.
- Suggest influencer collaborations and partnerships to boost campaign reach
Requirements:
- Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field
- Minimum 3 years of relevant social media strategy experience
- Proven track record of organic and paid social media growth
- Hands-on experience with tools like Canva, Buffer, Hootsuite, Creator Studio, Later, Meta Business Suite
- Strong command over analytics & insights tools, especially for Instagram, LinkedIn, Facebook
- Excellent copywriting, creative thinking, and storytelling skills
- Up to date with the latest social trends, memes, audio tracks, platform algorithms
- Prior experience in creating and presenting client-facing strategy decks is a bonus
Preferred Skills:
- Basic knowledge of graphic design, video editing, and content templates
- Influencer marketing exposure
- Performance marketing understanding
- Creative writing and campaign ideation
- Strong communication, leadership, and project management skills
Work Mode:
On-Site (Pune-based office)
Monday–Saturday
How to Apply:
Send your CV + portfolio links to:
Subject: Application for Social Media Strategist – Pune
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