Marketing Manager
4 days ago
Position:
Marketing Manager
Experience:
2-4 Years
Industry Preference:
SaaS / IT / Technology
Location:
Kolkata
We are looking for an energetic
Marketing Manager
with 2-4 years of experience to plan, execute, and optimize marketing strategies that drive growth. The ideal candidate should have a strong background in
product marketing, content-driven initiatives, digital campaigns, and SEO/SEM
, especially within a SaaS or IT environment.
Key Responsibilities:
- Develop and implement
marketing plans and strategies
aligned with business objectives. - Lead
content marketing initiatives
such as blogs, case studies, newsletters, and product documentation. - Lead
product marketing initiatives
, including positioning, messaging, competitive analysis, and go-to-market strategies. - Drive
SEO/SEM efforts
to enhance organic visibility and search rankings. - Drive
lead generation campaigns
through digital, social media, email, and events. - Manage and optimize the company's
social media and online presence
. - Track, analyze, and report on the performance of marketing campaigns to ensure ROI.
- Collaborate with
product, sales, and customer success teams
to ensure consistent messaging and positioning. - Assist in organizing webinars, customer events, and community-building activities.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 2–4 years of experience
in Marketing (SaaS/Tech industry preferred). - Proven experience in
product marketing, SEO/SEM, and content-driven campaigns
. - Hands-on knowledge of
content creation, digital marketing, and brand building
. - Proficiency in tools like
HubSpot, Google Analytics, LinkedIn Ads, or similar
. - Strong skills in
communication, storytelling, and project management
. - Ability to work in a
fast-paced, growth-oriented environment
.
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