Marketing Manager

1 day ago

Kolkata, West Bengal, India Ganesh Grains Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Tentative Roles and Responsibilities

  • Develop and execute comprehensive brand strategies to drive business growth and increase market share.
  • Development of all marketing plans and ensuring the implementation of effective marketing strategies.
  • Brand development and improving brand recall for all products across all geographies.
  • Collaborate with cross-functional teams to launch new products, services, and campaigns that meet customer needs and expectations.
  • Conduct market research, analyze data, and provide insights to inform marketing decisions.
  • Manage budgets for multiple brands across various channels (ATL/BTL) to achieve desired results.
  • Ensure effective communication of brand positioning, messaging, and key performance indicators (KPIs).

Desired Candidate Profile

  • 10-18 years of experience in FMCG industry with expertise in brand management.
  • MBA/PGDM degree from a reputed institution.
  • Strong interpersonal, leadership, and communication skills
  • Possess an in-depth knowledge and understanding of marketing.
  • All media communication.
  • Exposure and understanding of new concepts of Marketing
  • Strong understanding of B2C/B2B markets, consumer behavior, and competitive landscape.

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