Digital Marketing Specialist

3 days ago

Lucknow, Uttar Pradesh, India Tankup Engineers Pvt Ltd Full time ₹ 3,60,000 - ₹ 5,10,000 per year

Key Responsibilities

  • Assist in developing and executing brand marketing strategies to strengthen Tankup's positioning in the aviation and engineering sectors.
  • Coordinate with design, content, and digital teams to create impactful marketing materials, brochures, social media content, and corporate presentations.
  • Plan and implement B2B campaigns, trade show participation, and industry event activations to promote Tankup's products and capabilities.
  • Manage website development in WordPress, including updates to content, visuals, and structure.
  • Oversee domain and hosting management for the company website.
  • Plan and run LinkedIn and Facebook ad campaigns to generate quality leads and enhance brand visibility.
  • Ensure brand consistency across all communication channels, aligning with Tankup's corporate identity and core values.
  • Monitor market trends and competitor activity within the GSE and engineering sectors to identify growth opportunities.
  • Work with external agencies and vendors for creative development, printing, and promotional activities.
  • Assist in creating case studies, success stories, and product highlights for customer engagement.
  • Track campaign performance and prepare reports with actionable insights for future marketing initiatives.

Requirements

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field.
  • 2–3 years of experience in brand management or marketing, preferably in manufacturing, engineering, or B2B sectors.
  • Experience in WordPress website management, domain and hosting operations, and running LinkedIn/Facebook ad campaigns.
  • Strong communication, presentation, and project management skills.
  • Proficiency in MS Office and familiarity with social media and digital marketing tools.
  • Ability to work collaboratively across departments and manage multiple projects.
  • Creative mindset with attention to detail and a passion for industrial/technical branding.

Job Types: Full-time, Permanent

Pay: ₹20, ₹42,928.33 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person

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